Ernest Jones, the diamond jewellery and watch retailer, is set to open a new store at London’s only outlet centre, London Designer Outlet (LDO).
The retailer – owned by the Signet Jewelers group and was established in 1949 – will unveil its 1,786 sq ft outlet store at LDO in early December, in time for the festive trading period. It will be the brand’s first outlet store in the city.
‘The Outlet Collection’ at the store will offer a broad selection of jewellery and watches at exclusive outlet prices. The range comprises everyday contemporary jewellery and classic vintage pieces, including diamond engagement rings and statement-led jewellery.
The collection will include world renowned diamond brands including Le Vian, Neil Lane and The Forever Diamond. It will also sell top-brand watches and accessories from other luxury houses including Omega, TAG Heuer, Gucci and Mont Blanc.
The retailer will be the 13th store to open at LDO this year, which is now 98% let, and joins new openings from companies such as Sony, fashion chain Levi and Italian sportswear brand Franklin & Marshall.