Two new agents have been appointed to represent Swedish jewellery brand Edblad in the UK.
Nordic Agencies, the brand’s official distributor in the UK, has appointed Kim Smiley and Amanda Scrimshaw to cover the Midlands and North East England, respectively.
Nordic Agencies said the appointments will help to continue Edblad’s “rapid growth” in the UK. The company currently has over 200 stockists including independent jewellers, fashion boutiques, lifestyle shops and department stores.
Edblad recently announced the launch of the ‘High Summer’ collection, which is an extension of its spring ‘Body & Soul’ collection and has been created for the “woman who seeks functionality and comfort without renouncing luxurious materials and beauty”.