Precious metal specialist Stephen Betts Group has announced the acquisition of wedding band manufacturer Unity Wedding Bands.
The sale will put Betts Metal Sales (BMS) in full control of all aspects of the manufacturing process for its wedding rings, as well as bringing a dedicated team of skilled, innovative designers and producers in-house.
Charlie Betts, managing director at the Stephen Betts Group, said the deal held “major advantages” for both companies:
He said: “Unity’s manufacturing capacity is state of the art. With a track record in all the latest techniques, and expertise in creating original, new products, adding Unity to the Betts portfolio will give us far greater flexibility and secure our place as a major player in the wedding ring market.
“Being part of a larger group will also undoubtedly strengthen Unity’s brand, while customers will benefit directly from the economies of scale afforded through by being part of a group that offers refining, manufacturing and tool services under one roof.”
The two Birmingham Jewellery Quarter companies have been working closely for the past two years, but Unity’s 15 staff – including skilled CNC operators with expertise in areas such as diamond setting, CAD, finishing and polishing – will now become employees of the Stephen Betts Group.
Sam Felton, director of Unity Wedding Bands, added: ““This deal makes excellent strategic sense for Unity. BMS has a much wider customer base and sales team, which will help us to reach a wider market, as well as benefiting operationally from integration into a larger group.”