Gecko launches record number of collections at IJL

UK jewellery supplier Gecko unveiled a record nine new collections at this year’s International Jewellery London (IJL) exhibition.

The new ranges, which cater for men, women and children, arrived from best-selling brands Fiorelli, Fred Bennett, D for Diamond and Elements & Beginnings.

Meanwhile, the launch of Gecko’s Orla Kiely sterling silver range received an “exceptional” response from customers and surpassed the brand’s sales target for the show.

Desiree Pringle, creative director, said: “Fresh, innovative designs were key for IJL. Displaying nine new collections at one event enabled us to showcase such a depth and newness to the brands, which resonated well with the customers, making this a great draw to our stand.”

Andrew Morton, the company’s managing director, said that being able to fix gold prices for its customers allowed Gecko to offer a “fantastic incentive” to the trade, which he said contributed an increase in visitors to its stand.

He added: “We received a very positive response to all our new collections, especially the highly sought after new Orla Kiely range.”