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Daniella Draper opens fourth retail store

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British jewellery designer Daniella Draper has opened her fourth independent boutique in the Lake District’s Bowness-on-Windermere.

The new store opened yesterday (Sunday, 12 March) and features the same white, clean interior as Draper’s three other stores in Cleethorpes, Lincoln and Beverly, with antique cabinets displaying both gold and silver jewellery.

Jewellery on display at the store will include Draper’s buildable classic collection, a number of bespoke pieces, as well as a “special collection of engagement rings to represent the “romantic setting” of Lake Windermere.

The company is known for its celebrity customers, with Draper’s jewellery being worn by Kate Moss, Chloe Moretz, Ellie Goulding and Ed Sheeran.

A statement from Daniella Draper read: “ [Our] stores have become the perfect place to come and try on jewellery in a relaxed environment. With highly trained staff to give each customer a personal shopping experience, helping guide anyone looking for a gift for themselves or a loved one.”

Draper describes the Lake District as one of her “favourite places to be” when spring arrives, having attended private boarding school Windermere St Anne’s when she was a child. She later graduated from Central Saint Martins in London with a degree in jewellery design.

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