Online diamond jeweller Vashi has revealed plans to open its first brick-and-mortar store in London’s Piccadilly Circus.
Drawing on its strong online retail experience, the company said it hopes to offer “unique in-store customer service”.
Vashi will be enlisting the help of design agency gpstudio to develop the flagship store. The design studio have previously worked with British brands Asprey and The Whisky Shop.
Vashi Dominguez, founder, said: “My aim has always been to revolutionise the whole experience of choosing and buying an engagement ring, and I am delighted to now bring my vision to life in collaboration with gpstudio.
“Our shared belief in creating a unique retail experience means we have the potential to make something really memorable for our customers.”
The flagship Vashi store is expected to open in autumn 2017.