Samer Halimeh NY has revealed its London flagship store as well as future plans for more retail outlets around the world.
The diamond jewellery brand has its headquarters on Fifth Avenue in New York but will make its London store its global flagship, located in Knightsbridge.The brand also has boutiques in Riyadh and Kuala Lumpur.
The London outlet, done with the help of luxury construction specialist DMG Design and Development and interior designer Caroline Perrin, cost over £10m and took two years to complete.
Its ground and first floors showcase Samer’s diamond jewellery pieces, while the basement houses raw diamonds and other precious gems.
Samer Halimeh, founder and chief executive of Samer Halimeh NY, said: “We are delighted to announce details of our global flagship store at 161 Knightsbridge in the heart of London’s premier retail district.
“The boutique allows new customers and existing clients to view our beautiful finished jewellery collection; discuss bespoke pieces or have heirloom pieces refashioned in new totally one-of-a-kind settings.”
Halimeh added: “Our new London flagship store enables us to showcase our complete collection. We chose London because it is a premier world-city which serves as a hub for Europe, Scandinavia and Russia/CIS and benefits from luxury brand shoppers from the Middle East, India and Africa.”