Current AffairsDesigners

Forevermark inscribes its two millionth diamond

The De Beers group’s Forevermark brand has inscribed its two-millionth diamond.

The 3.48 round brilliant that marked the threshold also bears a unique ‘2,000,000’ inscription to acknowledge its significance.

The diamond was mined, cut and polished in Namibia and inscribed at the Forevermark Diamond Institute in Surat, India. It will be set in a piece of jewellery at the Forevermark Design and Innovation Centre in Milan.

The design of the jewellery will be worked on by the 2015 runner-up of De Beers Group’s Shining Light Awards, Louise Kriek.

The gem will ultimately become part of Forevermark’s exclusive ‘red carpet collection’, to be worn by celebrities at major events and award ceremonies around the world.

Stephen Lussier, CEO of Forevermark, said: “The two-millionth inscription reflects the continued growth of the Forevermark brand, which has gone from strength to strength since launching nine years ago.

“This demand is being driven by consumers who want certainty that their diamonds not only possess the highest standards of beauty, but also come with the guarantee of being responsibly sourced.

“The unique inscription reflects the quality and rarity of each Forevermark diamond, as well as the stringent standards it meets as it makes its journey from mine to wearer.”

Back to top button