Designers

Minute and Azimut “praised” at debut London Fashion Weeks Men’s showing

Upcoming watch brand Minute and Azimut “drew praise” for its designs at the recent London Fashion Week Men’s.

It was the Clerkenwell-based brand’s first appearance at the event which took place between 8 and 12 June.

Minute and Azimut featured its Bisham collection at the fashion event, which is inspired by the 1960s and features interchangeable straps.

Nick Underwood, sales manager, said: “We are delighted to have been able to share our story with such a range of people from different industries, countries and professions. We hope that the friends we have made at the show will allow us to spread the word of Minute & Azimut both nationally and internationally.”

The brand, which launched in June of last year, also appeared at Clerkenwell Design Week last month.

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