Kimaï has announced the start of a new partnership with TreeSisters, a social change and reforestation charity.
The charity “places tropical forest restoration into everyone’s hands” and has funded the planting of millions of trees through a diverse portfolio of vetted, trusted reforestation projects.
To mark the beginning of its new long-term partnership, the brand is introducing a new green coloured cord of its signature Amie bracelet, which is designed with seven lab diamonds and a cord made from 100% recycled plastic bottles.
The Amie features a sliding knot tie that meets circular diamond drops, encased in 18k recycled solid gold that’s available in yellow, rose, or white gold. Additionally, the cord comes in six colours.
Through its new partnership with the charity, the company will be planting five trees for every Amie bracelet that’s sold and one tree for every other piece.
Founded late 2018 in London, Kimaï was started by Jessica Warch and Sidney Neuhaus. They started the brand to prove that there was a more modern and ethical way to mine diamonds. The brand has raised nearly £1m, backed by Talis Capital, Diane von Furstenberg, and Rebecca Minkoff.