Pandora
Pandora is one of the world’s largest jewellery brands and a major player in the UK market, known for its charm bracelets, accessible luxury positioning, and innovative marketing strategies. Its scale and influence make Pandora a key focus for jewellery retailers, wholesalers, and suppliers monitoring trends in consumer demand, store rollouts, and sustainability initiatives. Jewellery Focus provides comprehensive coverage of Pandora’s UK operations, including product launches, financial updates, leadership changes, and insights into how the brand’s activities shape opportunities and challenges across the trade.
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Jul- 2025 -28 JulyRetailers
Pandora opens new outlet at Manchester Airport
Pandora has opened its first standalone airport store in the UK with the launch of a new outlet at Manchester Airport. Located in Terminal 2, the store forms part of the airport’s £1.3bn Transformation Programme, which aims to deliver upgraded facilities for passengers and staff. The launch marks a milestone…
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Jun- 2025 -30 JuneRetailers
Pandora and Amazon target global counterfeit jewellery network
Pandora and Amazon have helped Chinese authorities dismantle a major counterfeit jewellery network following a joint investigation into the sale of fake Pandora items across Europe. The probe, launched in 2020 by Pandora’s intellectual property and brand protection team after a series of customs seizures, linked the activity to two…
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May- 2025 -8 MayRetailers
Pandora lowers profit guidance amid tariff fears
Pandora has revealed that it has lowered its EBIT margin guidance for the full year to “around 24%”, down from 24.5%. The retailer cited currency fluctuations and ongoing uncertainties around US trade tariffs as key factors behind the reduction in its margin expectations. Despite this, the company saw its sales…
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Apr- 2025 -30 AprilRetailers
Pandora to refit its The Liberty Romford store
Pandora is set to refit its 1,582 sq ft The Liberty Romford store, the shopping centre owned and operated by Redical, with its latest Evoke 2.0 concept. The updated layout introduces a “modern” aesthetic that includes a central island feature, expanded shop floor, and engraving services. The new concept supports…
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16 AprilEvents
Pandora and British Fashion Council continue TFA partnership
Pandora and the British Fashion Council (BFC) have announced the continuation of their partnership for The Fashion Awards 2025 (TFA). Following a successful collaboration in 2023 and 2024, Pandora will once again act as the principal partner for the event.The Fashion Awards will take place on Monday 1 December at…
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11 AprilRetailers
Lovisa to open new site in The Liberty Romford
Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical. Due to open in June, this latest addition is part of the destination’s ongoing retail transformation. Joining jewellery brands such as H.Samuel, Pandora, and…
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7 AprilRetailers
US tariffs to cost Pandora up to £137m annually
Pandora has announced that the recent US decision to impose tariffs on imports from several countries will affect the group, with a potential gross impact of around DKK 1.2bn p.a. (£137.6m), particularly in relation to products shipped to the US from Thailand, as well as from Vietnam, India, China, and…
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Mar- 2025 -26 MarchRetailers
Pandora unveils new Oxford Street West store
Pandora has announced the launch of its new Oxford Street West store today (26 March), its fourth store on the shopping street. Located at 374 Oxford Street, W1C 1JR, the store offers a new destination for customers to explore Pandora’s full jewellery collections, including its Lab-Grown Diamonds collection and engraving…
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24 MarchRetailers
Watcho Richmond unveils Pandora partnership
Watch retailer Watcho has welcomed Pandora to its Richmond boutique, bringing a shop-in-shop experience to its customers. Through this collaboration, Richmond customers can explore Pandora’s collections in a specially curated space and through personalised consultations. According to Watcho, beyond design, what truly makes this collaboration meaningful is “a shared vision…
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11 MarchRetailers
Pandora launches new charm in support of Unicef
Pandora has launched a new heart-shaped Unicef-inspired silver charm with a blue center-stone, representing Unicef’s signature colour. The launch highlights Pandora’s ongoing partnership with Unicef, which has raised nearly $14m (£10.8m) over the past five years to support children and young people worldwide. The Pandora for Unicef partnership supports children…
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