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Pandora

Pandora is one of the world’s largest jewellery brands and a major player in the UK market, known for its charm bracelets, accessible luxury positioning, and innovative marketing strategies. Its scale and influence make Pandora a key focus for jewellery retailers, wholesalers, and suppliers monitoring trends in consumer demand, store rollouts, and sustainability initiatives. Jewellery Focus provides comprehensive coverage of Pandora’s UK operations, including product launches, financial updates, leadership changes, and insights into how the brand’s activities shape opportunities and challenges across the trade.

  • May- 2025 -
    8 May
    RetailersPandora lowers profit guidance amid tariff fears

    Pandora lowers profit guidance amid tariff fears

    Pandora has revealed that it has lowered its EBIT margin guidance for the full year to “around 24%”, down from 24.5%. The retailer cited currency fluctuations and ongoing uncertainties around US trade tariffs as key factors behind the reduction in its margin expectations. Despite this, the company saw its sales…

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  • Apr- 2025 -
    30 April
    RetailersPandora to refit its The Liberty Romford store

    Pandora to refit its The Liberty Romford store

    Pandora is set to refit its 1,582 sq ft The Liberty Romford store, the shopping centre owned and operated by Redical, with its latest Evoke 2.0 concept.  The updated layout introduces a “modern” aesthetic that includes a central island feature, expanded shop floor, and engraving services.  The new concept supports…

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  • 16 April
    EventsPandora and British Fashion Council continue TFA partnership

    Pandora and British Fashion Council continue TFA partnership

    Pandora and the British Fashion Council (BFC) have announced the continuation of their partnership for The Fashion Awards 2025 (TFA). Following a successful collaboration in 2023 and 2024, Pandora will once again act as the principal partner for the event.The Fashion Awards will take place on Monday 1 December at…

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  • 11 April
    RetailersLovisa to open new site in The Liberty Romford

    Lovisa to open new site in The Liberty Romford

    Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical. Due to open in June, this latest addition is part of the destination’s ongoing retail transformation. Joining jewellery brands such as H.Samuel, Pandora, and…

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  • 7 April
    RetailersUS tariffs to cost Pandora up to £137m annually

    US tariffs to cost Pandora up to £137m annually

    Pandora has announced that the recent US decision to impose tariffs on imports from several countries will affect the group, with a potential gross impact of around DKK 1.2bn p.a. (£137.6m), particularly in relation to products shipped to the US from Thailand, as well as from Vietnam, India, China, and…

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  • Mar- 2025 -
    26 March
    RetailersPandora unveils new Oxford Street West store

    Pandora unveils new Oxford Street West store

    Pandora has announced the launch of its new Oxford Street West store today (26 March), its fourth store on the shopping street. Located at 374 Oxford Street, W1C 1JR, the store offers a new destination for customers to explore Pandora’s full jewellery collections, including its Lab-Grown Diamonds collection and engraving…

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  • 24 March
    RetailersWatcho Richmond unveils Pandora partnership

    Watcho Richmond unveils Pandora partnership

    Watch retailer Watcho has welcomed Pandora to its Richmond boutique, bringing a shop-in-shop experience to its customers. Through this collaboration, Richmond customers can explore Pandora’s collections in a specially curated space and through personalised consultations. According to Watcho, beyond design, what truly makes this collaboration meaningful is “a shared vision…

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  • 11 March
    RetailersPandora launches new charm in support of Unicef

    Pandora launches new charm in support of Unicef

    Pandora has launched a new heart-shaped Unicef-inspired silver charm with a blue center-stone, representing Unicef’s signature colour. The launch highlights Pandora’s ongoing partnership with Unicef, which has raised nearly $14m (£10.8m) over the past five years to support children and young people worldwide. The Pandora for Unicef partnership supports children…

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  • 6 March
    RetailersPandora appoints new GM in British Isles

    Pandora appoints new GM in British Isles

    Global jewellery brand Pandora has announced the appointment of Nicole Clayton as general manager of the British Isles as of 1 April 2025. Clayton’s appointment comes as former general manager Sonia Lopez Delgado steps down from the role due to personal reasons. Clayton, who has experience working with global consumer…

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  • Feb- 2025 -
    10 February
    RetailersGoldsmiths to upsize Queensgate Peterborough store

    Goldsmiths to upsize Queensgate Peterborough store

    Goldsmiths has announced that it will be upsizing its Queensgate Peterborough store by 139%. The jewellery brand will be launching a 6,674 sq ft unit adjacent to Skechers, with more access to luxury brand collections. Goldsmiths’ new store is alongside expert jewellery brands such as Pandora, Tag Heuer, Swarovski, Fraser…

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