US tariffs to cost Pandora up to £137m annually
Of the potential gross impact of DKK 1.2bn (£137.6m), DKK 250m (£28.67m) is linked to goods eventually sold in Canada and Latin America but distributed via the US

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Pandora has announced that the recent US decision to impose tariffs on imports from several countries will affect the group, with a potential gross impact of around DKK 1.2bn p.a. (£137.6m), particularly in relation to products shipped to the US from Thailand, as well as from Vietnam, India, China, and other nations.
Additionally, the in-year impact in 2025 is estimated to be around DKK 700m (£80.27m).
Of the potential gross impact of DKK 1.2bn (£137.6m), DKK 250m (£28.67m) is linked to goods eventually sold in Canada and Latin America but distributed via the US.
Pandora expects to be able to fully mitigate the DKK 250m (£28.67m) related to Canada and Latin America within the next 12 months.
Pandora is actively exploring further mitigating actions to address the potential remaining DKK 950m (£108.9m) impact, including price increases and supply chain set-up.
Pandora said: “Pandora will be monitoring the development closely, including discussions between the US and countries impacted by the tariffs. Pandora will provide an update, including on mitigation measures, as well as a potential update on the 2025 EBIT-margin guidance, in due course as the situation becomes clearer.”