Pandora unveils new Oxford Street West store

Pandora has announced the launch of its new Oxford Street West store today (26 March), its fourth store on the shopping street.

Located at 374 Oxford Street, W1C 1JR, the store offers a new destination for customers to explore Pandora’s full jewellery collections, including its Lab-Grown Diamonds collection and engraving services.

The new store features Pandora’s first fully tiled façade with a “bold” custom store typology and window portals that maximise transparency.

Inside the layout is “strategically” designed to highlight Pandora’s premium collections, while ensuring efficient client circulation.

To celebrate the launch, fashion illustrator Angelica Roselyn will be in-store from 11 AM to 7 PM on Friday 28 and Saturday 29 Mach, offering live gift box illustrations for customers.

Sarah Chenery, marketing director at Pandora UK, said: “With Pandora Oxford Street West, we set out to create more than just a normal store – we wanted to deliver a powerful statement for the brand.

The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora.

“Every detail of the store is intended to connect with clients in a meaningful and memorable way.by We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora.”