Oxford Street

Oxford Street stands as the UK’s most prominent retail corridor, hosting a mix of national jewellery chains, department store concessions, fast-fashion jewellery outlets, and pop-up activations that draw millions of shoppers—both local and tourist. As a focal point for high-volume sales and brand visibility, activity on Oxford Street provides crucial insight into consumer trends, pricing elasticity, merchandising effectiveness, and footfall-driven conversion. Jewellery Focus offers dedicated trade coverage of Oxford Street’s jewellery scene—tracking new openings and closures, promotional events (such as seasonal discounts and in-store experiences), landlord negotiations, store formats, and performance analytics. Our insights empower retailers, brand teams, landlords, and suppliers to optimise retail strategy, stock planning, visual merchandising, and location-based marketing within one of the world’s most competitive retail environments.