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Oxford Street

Oxford Street stands as the UK’s most prominent retail corridor, hosting a mix of national jewellery chains, department store concessions, fast-fashion jewellery outlets, and pop-up activations that draw millions of shoppers—both local and tourist. As a focal point for high-volume sales and brand visibility, activity on Oxford Street provides crucial insight into consumer trends, pricing elasticity, merchandising effectiveness, and footfall-driven conversion. Jewellery Focus offers dedicated trade coverage of Oxford Street’s jewellery scene—tracking new openings and closures, promotional events (such as seasonal discounts and in-store experiences), landlord negotiations, store formats, and performance analytics. Our insights empower retailers, brand teams, landlords, and suppliers to optimise retail strategy, stock planning, visual merchandising, and location-based marketing within one of the world’s most competitive retail environments.

  • Apr- 2025 -
    30 April
    RetailersPandora to refit its The Liberty Romford store

    Pandora to refit its The Liberty Romford store

    Pandora is set to refit its 1,582 sq ft The Liberty Romford store, the shopping centre owned and operated by Redical, with its latest Evoke 2.0 concept.  The updated layout introduces a “modern” aesthetic that includes a central island feature, expanded shop floor, and engraving services.  The new concept supports…

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  • Mar- 2025 -
    26 March
    RetailersPandora unveils new Oxford Street West store

    Pandora unveils new Oxford Street West store

    Pandora has announced the launch of its new Oxford Street West store today (26 March), its fourth store on the shopping street. Located at 374 Oxford Street, W1C 1JR, the store offers a new destination for customers to explore Pandora’s full jewellery collections, including its Lab-Grown Diamonds collection and engraving…

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  • Jan- 2025 -
    13 January
    RetailersChisholm Hunter profits plummet to £2.63m

    Chisholm Hunter profits plummet to £2.63m

    Chisholm Hunter has revealed that its profit before tax dropped from £5.35m to £2.63m for the year ended 31 March 2024. The group’s turnover also slightly dipped from £57.91m to £57.884m in the face of a competitive marketplace. Its gross profit also fell from £10.38m to £9.95m. However, looking ahead,…

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  • Jul- 2024 -
    25 July
    RetailersPattaraphan launches in Selfridges

    Pattaraphan launches in Selfridges

    Genderless fine jewellery brand Pattaraphan has become the first Thai jewellery brand to be stocked at Selfridges, launching online and in-store at the Oxford Street flagship. Alongside the Maii Pavé ID Necklace in Blue Topaz, a Selfridges-exclusive, the collection features signature Pattaraphan pieces including Shroom and Remnants bone styles, as…

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  • Jan- 2024 -
    29 January
    RetailersIngle and Rhode to enter liquidation

    Ingle and Rhode to enter liquidation

    Ethical jewellery business Ingle and Rhode has announced that the business is preparing for liquidation as a result of recent rising costs and lower turnover. The company was incorporated in 2007 and traded from premises at 14 Gees Court (just off Oxford Street) London W1 and via their website. The…

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  • Aug- 2023 -
    25 August
    RetailersPandora unveils new store on Oxford Street

    Pandora unveils new store on Oxford Street

    Pandora has unveiled its new store on London’s Oxford Street making it the jewellery retailer’s third and biggest store along the high street. Located opposite Tottenham Court Station’s Elizabeth Line entrance, the new store’s design is inspired by the city of London with a Pandora-infused twist. The “spacious” layout and…

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  • Nov- 2022 -
    10 November
    RetailersJohn Lewis launches exclusive collections with Bright Young Gems

    John Lewis launches exclusive collections with Bright Young Gems

    John Lewis and Partners has announced the launch of a further new collaboration with Bright Young Gems, with two recent winning designers debuting their first demi-fine collections. Zeng’s debut John Lewis Collection, The Smile, is a collection of five intricately crafted pieces in 9ct gold with natural freshwater pearls which…

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  • Mar- 2022 -
    31 March
    EconomyHigh street footfall continues to lag behind pre-pandemic levels

    High street footfall continues to lag behind pre-pandemic levels

    Footfall levels remain 23% below pre-pandemic levels in February 2022 as rising costs are reportedly set to “batter” retailers from 1 April, according to RSM. The latest data from Datscha, analysed by RSM, shows the overall decline in footfall is the worst in London with numbers on Oxford Street down…

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  • Dec- 2020 -
    8 December
    RetailersWatches of Switzerland opens Knightsbridge Showroom

    Watches of Switzerland opens Knightsbridge Showroom

    Watches of Switzerland Group has announced the opening of its Knightsbridge flagship, which features a new 1,377 sq. ft Rolex showroom. The original flagship opened back in 2016 and was part of the brand’s ‘golden triangle’ retail offering, along with its Oxford Street and Regent Street showrooms. The new showroom…

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  • Aug- 2020 -
    5 August
    RetailersSwarovski Crystal Studio opens in London

    Swarovski Crystal Studio opens in London

    Swarovski claims to be “redefining retail in the jewellery space” through the launch of its new Crystal Studio concept for customers.  After a series of “successful” openings in Milan, Paris, Tokyo, LA and Shanghai, Crystal Studio has now opened in London’s Oxford Street.  Its latest retail offering “elevates the in-store…

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