Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Pandora has unveiled its new store on London’s Oxford Street making it the jewellery retailer’s third and biggest store along the high street.
Located opposite Tottenham Court Station’s Elizabeth Line entrance, the new store’s design is inspired by the city of London with a Pandora-infused twist.
The “spacious” layout and displays showcase Pandora’s latest designs – including a dedicated space for its lab-grown diamond collections, as well as “classic favourites” such as Pandora Moments and Pandora Timeless.
The store also features a London-inspired wall, illustrated by fashion illustrator Sarah Smart, capturing the city’s iconic landmarks.
It has also included the traditional red phone booth and London black cabs which have been given “Pandora’s signature pink touch”.
The store will also offer jewellery engraving for personalisation on a wide selection of pieces across its collections.
Pandora UK ambassador – multi-award winning TV and BBC Radio 1 presenter – Vick Hope inaugurated the store.
Throughout the week, to celebrate the opening, Pandora will have a number of exclusive offers and activities in-store.
This will include live illustration by fashion illustrator Angelica Roselyn on gift boxes, as well as complimentary coffee and donuts from Crosstown bakery.
Free engraving will also be offered to ‘My Pandora’ loyalty programme members in the first week between 24 to 27 September.
Rasmus Brix, managing director at Pandora, said: “The new Pandora store is more than just a retail space; it’s a celebration of cultural fusion and self-expression. We’re really excited for our customers in London to step inside and experience Pandora’s new in-store look and feel.
“Our expansion in this vibrant location that attracts people from all over the world aligns with our broader vision of making affordable luxury jewellery accessible to more consumers. We’re confident that the new store is going to be a popular destination for those seeking meaningful pieces they can cherish.”
