Betts Group has marked its 260th anniversary by announcing the use of responsibly sourced gold in all of its manufactured gold products.
The group has revealed that it will now be using ‘Single Mine Origin’ (SMO) gold to manufacture all of its gold products.
The company first began offering SMO gold in 2018 as part of its complete service proposition to jewellers, which included refining services and a wide range of products, sundries and bespoke investment products.
Sourced from the Yanfolila gold mine in Mali, SMO certified gold reportedly provides an “auditable chain” of custody for the entire supply chain, with “full segregation” from mine to finished product.
Charlie Betts, managing director, said: “Although we have evolved into a much more diverse business with interests in investments and waste management, our core ethos of integrity and quality of service, and our focus on precious metal expertise remain the cornerstones of the Betts Group.
“The knowledge and skill we have developed over 260 years is unrivalled and we are continually exploring innovative and pioneering approaches to enhance our proposition to our customers.”
He added: “As consumers, we are increasingly concerned about the provenance of the products we buy but the vast majority of the gold used in the jewellery industry cannot be traced to a known source and consequently any potentially negative impacts of that metal cannot be known.
“We manufacture all our in-house gold products using SMO gold, giving customers peace of mind that their metal is from a known, responsible source with a proven track record of committed social and environmental responsibility.”