Annoushka unveils exclusive Watches of Switzerland Group partnership

British fine jewellery brand Annoushka has revealed that it has signed an exclusive partnership agreement with the Watches of Switzerland Group.

The brand’s ranges will be launched online at Goldsmiths and Mappin and Webb this July, marking the first time Annoushka will be available through a national specialist watch and jewellery retailer.

The brand will also debut in a selection of showrooms through a phased rollout: beginning with Northern Goldsmiths in Newcastle from 21 July, Goldsmiths Birmingham Bullring and Goldsmiths Stratford from 18 August, culminating at Manchester’s new Mappin and Webb flagship jewellery showroom from 5 September.

Annoushka Ducas MBE, founder and creative director of Annoushka, said: “Jewellery is so much more than adornment. It is identity, memory and emotion. After founding Links of London, I wanted to return to the heart of design: storytelling through craftsmanship and creating pieces that are as versatile and playful as the wonderful women who wear them.

“I’m thrilled that our pieces will now be part of the Goldsmiths and Mappin and Webb experience, where they can be discovered in beautiful surroundings by clients who value creativity, quality and connection.”

Craig Bolton, president of The Watches of Switzerland Group, added: “We’re thrilled to welcome Annoushka to our showrooms across the UK. This partnership reflects our commitment to providing our clients with pieces that hold exceptional craftmanship, timeless design, and individuality.

“By being the only watch and jewellery specialist to offer Annoushka in the UK, this new partnership brings with it a new era of jewellery retail within our showroom portfolio.”

Annoushka was founded by Ducas in 2009 and focuses on 18ct gold designs adorned with diamonds and precious gemstones.