Yoko London unveils ‘O By Yoko’ collection

Yoko London has launched a new jewellery collection, O by Yoko, featuring “bold” designs that reimagine pearls through the lens of the brand’s signature motifs.

The collection is the centrepiece of the Yoko Icons campaign, which highlights the angular “Y” and circular “O” symbols as key elements in sculptural, architectural pieces. 

According to Yoko, each item is intended to “evoke strength and individuality while maintaining the classic identity of the brand”.

The campaign features “high-contrast” imagery, “dynamic” movement and a life-size sculptural “O” that appears in interaction with models. 

Yoko stated that the installation is both a “visual centrepiece and a reflection of the collection’s design ethos”.

Additionally, the new campaign marks a step forward for the brand, focusing on “strong silhouettes and identifiable visual signatures to shape the future of its pearl jewellery line”.

Michael Hakimian, chief executive of Yoko London, said: “With O by Yoko, we distilled the very essence of our identity into powerful forms that speak for themselves. The O. The Y. Every angle tells a story.”