Yoko London
Yoko London is renowned for its exceptional cultured pearls and innovative designs that redefine modern luxury jewellery. On Jewellery Focus, coverage of Yoko London highlights the brandโs craftsmanship, creative direction, and influence within both UK and international fine jewellery markets. Reporting includes updates on new collections, design innovations, retail partnerships, and the brandโs presence at major trade fairs and exhibitions.
Editorial features also explore consumer trends, gemstone sourcing, and the evolving demand for high-end pearl jewellery among retailers and discerning clients. Analysis considers how Yoko London positions itself within the competitive luxury landscape, its approach to sustainability, and the commercial opportunities its collections present to the trade.
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Oct- 2025 -20 OctoberDesigners
Haute Jewels to debut at LAPADA Berkeley Square Fair
Haute Jewels is set to make its London debut at the LAPADA Berkeley Square Fair later this month, bringing four international brands to the event for the first time. Running from 28 October to 2 November, with a preview day on 28 October, the fair will feature Stenzhorn, Sicis Jewels…
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Sep- 2025 -22 SeptemberDesigners
Yoko London relocates Selfridges boutique to ground floor hall
Luxury pearl jeweller Yoko London has moved its Selfridges boutique from the lower ground level to the storeโs ground floor accessories hall. The new location places the brand among fashion houses including Prada and Dior. Yoko London said the move would strengthen its presence in the London retail market and…
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Jul- 2025 -23 JulyRetailers
Yoko London unveils โO By Yokoโ collection
Yoko London has launched a new jewellery collection, O by Yoko, featuring โboldโ designs that reimagine pearls through the lens of the brandโs signature motifs. The collection is the centrepiece of the Yoko Icons campaign, which highlights the angular “Y” and circular “O” symbols as key elements in sculptural, architectural…
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Aug- 2024 -30 AugustRetailers
Yoko London unveils Treasures of the Sea collection
Yoko London, renowned globally for crafting the worldโs most unique pearl jewellery, has announced the launch of its Treasures of The Sea collection.ย The collection is inspired by the brandโs name โYokoโ, meaning child of the ocean and is a โcelebration of the oceanโs timeless beauty and the unparalleled elegance…
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Jul- 2024 -15 JulyRetailers
Yoko London hosts exclusive Italian jewellery pop-up
Yoko London has announced that it is hosting a pop-up store exclusively featuring four Italian jewellers at its Sloane Square flagship store. From 4 July to 28 August FerriFirenze, Crivelli, Mariani, and Hasbani will showcase designs, available for purchase in London for the very first time. Hasbani was founded in…
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Apr- 2024 -19 AprilDesigners
Yoko London reveals new pearl creations
Yoko London has revealed a collection of new pearl creations at the Haute Jewels Geneva 2024 trade show. One of these collections is the Cleopatra Collection, inspired by โancient Egyptโs enduring beauty and grandeurโ. Each piece includes an array of gemstones including sapphires, onyx, emeralds, quartz and opals paired with…
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Mar- 2023 -31 MarchDesigners
Yoko London celebrates 50th anniversary with new pieces
Yoko London has celebrated its 50th anniversary by unveiling a line of new pearl pieces at Haute Jewels Geneva. One of the pieces in the line is a special pearl tiara created in celebration of the Kingโs coronation. The piece features 19 Australian South Sea drop shaped pearls ranging from…
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Jan- 2023 -11 JanuaryRetailers
Haute Jewels Geneva unveils four new brands for 2023 line-up
Haute Jewels Geneva has announced its return to the Fairmont Grand Hotel Geneva from Sunday 26 March to Sunday 2 April 2023, and will feature four new jewellery brands. The new jewellers set to join the line-up are Pasquale Bruni, Karen Suen, Busatti 1947 and Casato. In addition, all 18…
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Sep- 2022 -28 SeptemberRetailers
Yoko London presents โtransformableโ tiara in Platinum Jubilee collection
Yoko London has launched a โJubilee Masterpieceโ tiara as part of its Platinum Jubilee collection to commemorate the Platinum Jubilee of the late Queen Elizabeth II. The tiara is also a wearable necklace, designed to transition โseamlesslyโ between the two forms.ย Featuring 181 Japanese Akoya and Australian South Sea Pearls,…
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Aug- 2022 -18 AugustRetailers
Yoko London unveils new London flagship store
Luxury pearl jeweller, Yoko London, has opened a new flagship store on Sloane Street in London, spanning over 4,000 square feet across two floors which reportedly makes it one of the largest pearl jewellery stores in the world. The new store is housed in an 1890 building, and it will…
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