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Swarovski has unveiled its new Octagon Collection, a fine jewellery line centred on its own proprietary diamond cut.
The Octagon Collection draws on 130 years of the company’s expertise in crystal cutting and design.
Each diamond in the range features 57 facets and combines a step cut crown with a princess cut pavilion.
The collection features laboratory-grown diamonds set in yellow or white gold, and includes pieces designed for both individual wear and layering.
The launch comes as the company continues to expand its presence in the lab-grown diamond segment, which has seen growing consumer interest in recent years.
The brand described the new cut as an “emblem of the company’s heritage and identity”.
It also highlighted the octagon’s broader symbolic associations with “infinity, rebirth and good fortune”.
According to the company, more than 1,000 variations were explored before finalising the design.
Swarovski said: “The designs aim to balance traditional fine jewellery aesthetics with modern versatility. The Octagon jewellery collection balances the timeless elegance of laboratory grown diamonds and precious metals with distinctive designs, and has universal appeal.”
