Swarovski
Swarovski is a global leader in precision-cut crystal jewellery and accessories, renowned for its innovation, trend-led designs, and broad consumer appeal. With a strong presence in the UK market, Swarovski’s retail strategies, product launches, and collaborations influence both the fashion jewellery segment and supplier trends across the trade. Jewellery Focus provides comprehensive coverage of Swarovski’s activities, offering insights into its market performance, brand initiatives, and the impact of its operations on UK jewellers, designers, and wholesalers.
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Jun- 2025 -6 JuneRetailers
Swarovski launches new Octagon Collection
Swarovski has unveiled its new Octagon Collection, a fine jewellery line centred on its own proprietary diamond cut. The Octagon Collection draws on 130 years of the company’s expertise in crystal cutting and design. Each diamond in the range features 57 facets and combines a step cut crown with a…
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Apr- 2025 -11 AprilRetailers
Lovisa to open new site in The Liberty Romford
Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical. Due to open in June, this latest addition is part of the destination’s ongoing retail transformation. Joining jewellery brands such as H.Samuel, Pandora, and…
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Feb- 2025 -10 FebruaryRetailers
Goldsmiths to upsize Queensgate Peterborough store
Goldsmiths has announced that it will be upsizing its Queensgate Peterborough store by 139%. The jewellery brand will be launching a 6,674 sq ft unit adjacent to Skechers, with more access to luxury brand collections. Goldsmiths’ new store is alongside expert jewellery brands such as Pandora, Tag Heuer, Swarovski, Fraser…
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Dec- 2024 -24 DecemberRetailers
Swarovski launches ‘most sustainable crystals’ to date
Swarovski has launched its most sustainable crystals to date, the Swarovski ReCreated Crystals. The new crystals combine Swarovski’s savoir-faire with its circularity framework, which focuses on reducing waste and keeping materials in use. The crystals are made with breakage from its crystal manufacturing process. Multicolored breakage is remelted and transformed…
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Jun- 2024 -20 JuneRetailers
Swarovski opens new Canary Wharf store
Swarovski has announced the opening of a new store in London’s Canary Wharf. The new store, located at Unit 40, Jubilee Place, has up to 1,569 square feet of space. With full-height glazed shop frontages, Jubilee Place is home to high-end brands such as Claudie Pierlot, COS, LK Bennett and…
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May- 2024 -22 MayRetailers
Swarovski to open new store at Scotland’s Caledonia Park
Crystal jewellery brand Swarovski has signed at Caledonia Park, Scotland’s premium designer outlet village, marking its debut at the Scottish shopping centre. Railpen, one of the largest pension managers in the UK, has announced that Swarovski will open a 1,000 sq ft space at Caledonia Park this summer and will…
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Apr- 2024 -16 AprilRetailers
Swarovski to open new standalone boutique in Merry Hill
Luxury brand Swarovski has announced its return to West Midlands destination Merry Hill with the launch of a standalone boutique in spring. The new store, spanning 2150 sq ft between Goldsmiths and Beaverbrooks on the Upper Mall, will feature the retailer’s latest shop fit, with metallic finishes and fluted glass…
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Feb- 2024 -7 FebruaryRetailers
Pandora named as UK’s most prominent jewellery brand in 2023
Pandora has been named as the UK’s most prominent jewellery and watch brand in 2023, with over 1.8 million brand searches per month and an owned social score of 46,122, according to Salience Search Marketing’s annual report. The report analysed 11 performance indicators, including year-on-year visibility, search volume trends, and…
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Sep- 2023 -13 SeptemberRetailers
Swarovski Created Diamonds collection launches globally
The Swarovski Created Diamonds collection is expanding globally to China, Italy, Korea, Japan, UK, Australia, France, Germany, Austria, and the UAE, after its debut launch in the USA and Canada. Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. They are made…
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Aug- 2023 -1 AugustDesigners
Swarovski opens new concept store in Liverpool One
Luxury jewellery brand Swarovski has opened a new concept store in Liverpool One shopping centre. The new store showcases the brand’s new WonderLUX concept that spans 2,000 sq ft. The showroom interior has been decorated with metallic finishes, fluted glass, chrome, and silk accents throughout. Different areas of the store…
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