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Jewellery retailer Lovisa has opened its newest store at Queensgate Peterborough, its first store in the region.
The Australian brand has taken a 1,630 sq ft unit on the centre’s Lower Mall, next to Boots. It offers earrings, necklaces, bracelets, rings, body jewellery and hair accessories, and operates more than 800 stores in over 40 countries.
Queensgate said the opening reflects increased demand for jewellery among its shoppers. Jewellery sales at the centre rose by 10.7% in June, ahead of the UK average.
Lovisa joins recent additions to the centre’s line-up including Pandora, TAG Heuer, Swarovski, Beaverbrooks and Fraser Hart. Goldsmiths is also creating a 6,674 sq ft showroom featuring several luxury brands.
Ed Ginn, director of investment management at Invesco Real Estate, said: “Lovisa is a key addition to Queensgate’s critical mass of jewellery brands, creating an offer unavailable anywhere else in the catchment. This concentration of choice attracts consumers from across the region, and is driving a significant out-performance in the category.”
Sovereign Centros from CBRE is asset manager for Invesco Real Estate. CBRE and Time Retail Partners are the letting agents.
