Okavango Diamond Company joins Tracr platform

The Okavango Diamond Company (ODC), a Botswana-based rough diamond marketing company, has announced the onboarding of its rough diamond supply onto Tracr.

ODC has commenced registering rough diamonds in the 3-6gr and 2-10ct size ranges on Tracr, significantly increasing the availability of traceable diamonds from Botswana.

Debswana, the joint venture between De Beers and the Botswana government, is supporting ODC’s participation in Tracr by providing the necessary supply information to facilitate seamless integration onto the platform.

Mmetla Masire, ODC managing director, said: “At Okavango Diamond Company, we believe that every diamond carries more than just its natural brilliance, it carries the story of its origin, its journey, and the people whose lives it touches along the way.

“By joining the Tracr platform, we are strengthening our commitment to transparency and ensuring that Botswana’s diamonds are recognised for the ethical legacy they represent. This step is not just about technology; it’s about trust, responsibility, and shaping a future where provenance is as valuable as the diamond itself.”

Wes Tucker, Tracr CEO, added: “We are delighted that Okavango Diamond Company has joined the Tracr platform. This is an exciting step forward as we continue to expand traceability across the diamond industry and increase the volume of supply on Tracr.

“We continue to have positive discussions with a range of diamond producers and suppliers, and we look forward to growing the share of global diamond supply that we trace on the platform. With regulators’ focus on provenance assurance only set to increase, and opportunities for differentiating diamonds based on their origin only set to grow, now is the time for diamond companies to explore how best to provide traceability.”

Since its inception, ODC has sold over 36 million carats and serves a global network of more than 660 registered customers.