Tracr
Tracr, the blockchain-powered platform developed by De Beers, is transforming how the diamond supply chain ensures provenance, authenticity, and ethical sourcing. For UK jewellery industry professionals — from independent retailers to large-scale wholesalers — Tracr represents a major innovation in transparency and consumer trust. Jewellery Focus covers the latest news and developments from Tracr, including technology updates, industry adoption, integration by suppliers, and its impact on diamond trading and retail. Our reporting explores how Tracr is shaping best practice, supporting responsible sourcing, and offering competitive advantages for jewellers committed to traceability.
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Aug- 2025 -21 AugustManufacturers
De Beers delivers $2.9bn economic contribution in 2024
De Beers has contributed $2.9bn (£2.16bn) in 2024 in taxes and economic value across its host countries and reported its best-ever safety record, with a total recordable injury frequency rate of 1.2. The figures were published in the group’s 2024 sustainability report, which also highlighted progress across climate action, nature…
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Jul- 2025 -31 JulyManufacturers
De Beers swings to $189m loss in H1 as prices and demand weaken
De Beers has posted an adjusted EBITDA loss of $189m (£142.9m) for the first half of 2025, compared with a $300m (£226.9m) income during the same period in 2024. The group said the loss was driven by a falling rough diamond price index and the sale of specific assortments at…
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29 JulyDesigners
Goldsmiths launches traceable diamond collection
Goldsmiths has launched its first traceable diamond collection, marking a shift towards transparency and sustainability in the luxury jewellery sector. The Goldsmiths Signature Diamond, developed in partnership with traceability platform Tracr, features a unique 77-facet cut and is set across a range of jewellery in 18ct gold and platinum. All…
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Jun- 2025 -9 JuneManufacturers
De Beers launches Ombré Desert Diamonds and Origin brand
De Beers Group has unveiled its first beacon jewellery concept, Ombré Desert Diamonds, and a new brand, Origin, at the annual JCK Las Vegas Show. The Ombre Desert Diamonds is inspired by desert landscapes where many natural diamonds are found, and features warm white, champagne and amber tones in multi-stone…
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9 JuneManufacturers
Okavango Diamond Company joins Tracr platform
The Okavango Diamond Company (ODC), a Botswana-based rough diamond marketing company, has announced the onboarding of its rough diamond supply onto Tracr. ODC has commenced registering rough diamonds in the 3-6gr and 2-10ct size ranges on Tracr, significantly increasing the availability of traceable diamonds from Botswana. Debswana, the joint venture…
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Feb- 2025 -26 FebruaryRetailers
Tracr and Sarine Technologies sign diamond traceability solution deal
Tracr Limited and Sarine Technologies Limited have announced the signing of a collaboration agreement that enables each party to offer verification services for tracing diamonds from their source. Tracr is a fully distributed diamond blockchain platform enabling the registration of rough diamonds at source while Sarine technologies specialises in precision…
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Oct- 2024 -22 OctoberManufacturers
De Beers to provide country of origin data for its diamonds
De Beers Group has announced that it will provide data on country of origin for all De Beers-sourced rough diamonds above 1.25 carats that are newly registered on the Tracr platform, the digital platform for tracing natural diamonds from source at scale. From the start of 2025, this will be…
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18 OctoberManufacturers
De Beers’ GemFair purchases its 10,000th diamond
De Beers Group has announced that GemFair, its programme focused on developing a responsible sourcing model for the artisanal and small-scale diamond mining sector, has reached the key milestone of purchasing its 10,000th diamond since launching in 2018. GemFair aims to support the formalisation of the artisanal sector by raising…
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Sep- 2024 -2 SeptemberManufacturers
De Beers prepares for next phase of G7 diamond import requirements
De Beers Group has confirmed that it is fully prepared to meet the requirements that now extend to diamonds of 0.5 carats and above, following the expansion of G7 import restrictions on Russian diamonds on 1 September 2024. De Beers’ proprietary Best Practice Principles and Pipeline Integrity standards have long…
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Jul- 2024 -22 JulyTrade Organisations
The NAJ co-opts two new members to its national committee
The National Association of Jewellers (NAJ) has announced the co-option of Kerry Saunders, operations director at Domino Jewellery, and Neil Ventura, CEO of Ventura Fine Jewellery, to its national committee board. Saunders comes with over 25 years of extensive experience in manufacturing, and throughout her career, she has honed her…
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