Tracr
Tracr, the blockchain-powered platform developed by De Beers, is transforming how the diamond supply chain ensures provenance, authenticity, and ethical sourcing. For UK jewellery industry professionals — from independent retailers to large-scale wholesalers — Tracr represents a major innovation in transparency and consumer trust. Jewellery Focus covers the latest news and developments from Tracr, including technology updates, industry adoption, integration by suppliers, and its impact on diamond trading and retail. Our reporting explores how Tracr is shaping best practice, supporting responsible sourcing, and offering competitive advantages for jewellers committed to traceability.
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Jun- 2024 -5 JuneManufacturers
De Beers welcomes G7 sanctions on Russian diamonds
De Beers has stated that it fully supports the intent of the G7 sanctions on Russian diamonds. For these to be effective, the group said that the sanctions must be “practical, industry-wide and enforceable”. In response to requests from G7 governments, De Beers offers the following perspectives. Timing: Import restrictions…
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Oct- 2023 -16 OctoberNews
Tracr and Sarine to collaborate on diamond traceability solution
Tracr Limited and Sarine Technologies Limited have announced a partnership to collaborate on a scalable, “cost-effective” solution for use in tracking diamonds from their source to the point of entry into G7 countries. The solution combines the complementary benefits of both the Tracr platform and Sarine’s Diamond Journey traceability solution.…
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Feb- 2023 -27 FebruaryNews
De Beers sees demand fall in 2022 despite rising revenues
De Beers has announced that it saw a negative demand growth in 2022 as a result of increased Covid restrictions in China from Q2 onwards. A weaker economic outlook in the second half of the year caused a build-up of midstream polished diamond inventories, pushing down prices and causing negative…
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Oct- 2022 -10 OctoberAppointments
De Beers Group names new CEO
De Beers Group has announced that its chief executive officer (CEO), Bruce Cleaver, will be succeeded by Al Cook, effective early next year. Cleaver will become co-chairman of De Beers Group, alongside De Beers Group chairman and Anglo American chief executive Duncan Wanblad. Overall, Cook brings over 25 years of…
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May- 2022 -5 MayDesigners
De Beers partners with Tracr blockchain platform
De Beers Group has announced it is deploying the Tracr blockchain platform at scale for its diamond production. The group said the introduction of Tracr at scale “delivers immutable information on the source of De Beers’ diamonds across the value chain and makes source assurance for 100% of De Beers’…
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Dec- 2020 -1 DecemberNews
De Beers announce 12 sustainability goals
De Beers has announced 12 sustainability goals for the coming decade, which includes achieving “gender parity” throughout its workforce, and being carbon neutral within its own operations by 2030. As part of the 2030 goals, the diamond group said it aims to support 10,000 women entrepreneurs in its diamond producing…
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Aug- 2020 -10 AugustFeatures
In the spotlight with Veronica Favoroso, CEO of GemCloud
More businesses rely on the internet to go to market, generate sales and provide customer service. This means professional inventory management is increasingly being considered as a necessity and GemCloud, as the sector leader, has taken tremendous steps to bring the coloured gemstone industry online. The tech company has recently…
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Oct- 2019 -11 OctoberAnalysis
Embracing supply chain traceability
The jewellery sector has traditionally been an old-fashioned industry with few tech innovations. A large amount of purchases involving high-value products are typically done in person with established and trusted relationships. But this appears to be changing, slowly but surely. The industry is embracing new technology advances such as blockchain.…
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Apr- 2019 -11 AprilInternational
Signet Jewellers releases first CSR report
Signet Jewelers has released its 2018 Corporate Social Responsibility (CSR) report that highlights the company’s global CSR initiatives. The report includes Signet’s progress toward goals set across its four CSR key areas: people, responsible sourcing, environmental stewardship and charitable giving. For the first time, the company produced an integrated CSR…
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Oct- 2018 -30 OctoberCurrent Affairs
Alrosa partners with De Beers to pilot Tracr programme
Tracr, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group has announced that Alrosa has joined the platform’s pilot programme. Alrosa will join industry leaders from the diamond manufacturing and retail sectors in creating the blockchain platform. Following the announcement of the Tracr pilot earlier this…
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