Thomas Sabo to reopen Trafford Centre flagship
Thomas Sabo said the new concept aims to ‘capture the essence of the brand while offering a warm, welcoming experience’ for visitors
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Jewellery brand Thomas Sabo will reopen its flagship store at Manchester’s Trafford Centre on 20 October following a major redesign intended to create a more welcoming and modern retail space.
The store will bring together all three of the brand’s lines – Thomas Sabo Jewellery, Rebel at Heart and Charm Club – in a newly unified layout. Designers have introduced light-toned décor, rounded forms and silk flower displays to replace the marble and darker finishes of the previous interior.
The Thomas Sabo Jewellery section features pale surfaces and clean lines intended to emphasise elegance, while the Rebel at Heart area uses darker displays reflecting the brand’s rock-inspired aesthetic. The Charm Club is presented through a colourful counter and central display showcasing its personalised charms.
A new bar area has been added to the store to allow customers to relax, enjoy refreshments and receive personalised advice. Shoppers will also be able to design custom engravings on site.
To mark the reopening, the brand will run a month-long series of in-store events including DJ performances, a pre-sale featuring a visit from Snoopy for the launch of the Peanuts Christmas Collection, and a “Saboteur Piercing Event” on 8 and 9 November offering complimentary piercings.
Thomas Sabo said the new concept aims to “capture the essence of the brand while offering a warm, welcoming experience” for visitors.
