Thomas Sabo
Thomas Sabo is a German-origin jewellery brand that has carved a distinctive niche in the UK market with its bold, sterling silver designs and fashion-forward appeal. Recognised for charm bracelets, pendants, and lifestyle collections, the brand engages consumers seeking a blend of personalisation and accessible luxury. Jewellery Focus tracks Thomas Sabo’s UK trade footprint—covering new collection debuts, retail stockist news, pricing positioning, marketing campaigns, and consumer trend impact. Our reporting helps UK jewellers, designers, and suppliers evaluate how Thomas Sabo’s signature style and distribution strategies inform product mix decisions, margin planning, and competitive retail positioning.
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Jul- 2025 -11 JulyDesigners
Thomas Sabo teams up with SmileyWorld for new charm collection
Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…
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2 JulyRetailers
Thomas Sabo to launch new Elyndra collection
Thomas Sabo will launch its new signature jewellery range, the Elyndra collection, on 4 July 2025. The collection, which was developed under the creative direction of Aurore Melot and company founder Thomas Sabo, is inspired by ancient landscapes and classical symbolism, with designs that reference strength, freedom and timelessness. Central…
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May- 2025 -14 MayRetailers
Thomas Sabo launches new Charm Club Connect concept
Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…
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Mar- 2025 -11 MarchRetailers
Clarity and Success celebrates 30th anniversary
Clarity and Success, a provider of stock and business management to retail jewellers, is set to celebrate its 30th birthday in 2025. Originally founded in Germany in 1995, the company launched the first version of its software the following year, with a public exhibition debut in 1997 at the Inhorgenta…
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Oct- 2024 -17 OctoberDesigners
Thomas Sabo unveils Christmas Charm Club collection
Thomas Sabo has announced the launch of its newest collection, the Christmas Charm Collection. The charms are made from recycled 925 silver and hand-painted with colourful enamel enchant. The charms are Christmas trees covered in stylised snow, bulging Christmas socks, candy canes tied with a bow, cute snowmen and Santa’s…
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Sep- 2024 -25 SeptemberDesigners
Thomas Sabo unveils Haribo collaboration
Thomas Sabo has announced that it will be launching a collaboration with Haribo, the black collection, as part of its 40th anniversary celebrations. The Black Edition of the collection is made of slightly satinised, high-quality crystal glass in black. This is combined with recycled 925 silver, partially set with zirconia…
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Jun- 2024 -18 JuneRetailers
Thomas Sabo launches new Pink Haribo Edition
Global jewellery brand Thomas Sabo has extended its Haribo collection with the launch of a new Pink Edition. The new collection will feature original Goldbears in pink that adorn rings, bracelets, necklaces, creoles and charm pendants. The Goldbears are made from lightly frosted, crystal glass that “look deceptively real and…
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May- 2024 -7 MayRetailers
Enamel Copenhagen appoints new UK country manager
Danish jewellery brand Enamel Copenhagen has announced the appointment of Darrell Granton as the country manager of the United Kingdom. Granton has over 17 years of experience in the jewellery industry, including his recent role at Thomas Sabo as sales director in the UK. Based in the UK, Granton will…
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Mar- 2024 -19 MarchDesigners
Thomas Sabo unveils Pocket Styler collab
Thomas Sabo has announced a new partnership with fashion gaming app Pocket Styler to bring its products to the game. The focus of its first and exclusive in-game collaboration will touch on some of its seasonal collections as well as beloved favourites. Pocket Styler has already worked with highly regarded…
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4 MarchDesigners
Thomas Sabo unveils Haribo collab
Thomas Sabo has unveiled its latest collection which is a collaboration with sweet company Haribo. The pieces are made from high-quality glass in the popular fruit gummy colours red, yellow, green, orange, white and blue. The Goldbears can be purchased on rings, earrings, necklaces and bracelets and can be combined…
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