Thomas Sabo
Thomas Sabo is a German-origin jewellery brand that has carved a distinctive niche in the UK market with its bold, sterling silver designs and fashion-forward appeal. Recognised for charm bracelets, pendants, and lifestyle collections, the brand engages consumers seeking a blend of personalisation and accessible luxury. Jewellery Focus tracks Thomas Sabo’s UK trade footprint—covering new collection debuts, retail stockist news, pricing positioning, marketing campaigns, and consumer trend impact. Our reporting helps UK jewellers, designers, and suppliers evaluate how Thomas Sabo’s signature style and distribution strategies inform product mix decisions, margin planning, and competitive retail positioning.
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Jan- 2026 -26 JanuaryRetailers
Thomas Sabo launches Bold Elegance jewellery collection
Thomas Sabo has launched a new range of jewellery titled Bold Elegance, featuring 925 sterling silver and 18k gold-plated designs. The collection includes rings, hoop earrings, and bracelets. The pieces utilise recycled sterling silver and feature precision-cut zirconia stones. Highlights of the range include statement rings and sculptural silhouettes intended…
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Dec- 2025 -16 DecemberRetailers
Thomas Sabo to launch new SS26 jewellery collection
Thomas Sabo is set to launch its new Spring and Summer 2026 jewellery collection on 22 January 2026 in selected stores and online. The collection references 2026 as the Year of the Horse and spans three established lines: Sterling Silver, Rebel at Heart and Charm Club. The ranges are titled…
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Oct- 2025 -21 OctoberRetailers
Thomas Sabo to launch Peanuts Christmas collection
Jewellery brand Thomas Sabo has announced that it is set to release a new Christmas collection in collaboration with the Peanuts comic series, featuring characters including Charlie Brown, Snoopy and Woodstock. The collection, part of the brand’s autumn/winter 2025 line, includes bracelets and necklaces designed with hand-painted enamel in red…
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17 OctoberRetailers
Thomas Sabo to reopen Trafford Centre flagship
Jewellery brand Thomas Sabo will reopen its flagship store at Manchester’s Trafford Centre on 20 October following a major redesign intended to create a more welcoming and modern retail space. The store will bring together all three of the brand’s lines – Thomas Sabo Jewellery, Rebel at Heart and Charm…
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15 OctoberDesigners
Thomas Sabo unveils Rebel Icons jewellery range
Jewellery brand Thomas Sabo has launched a new range, Rebel Icons, as part of its Rebel at Heart collection. The pieces are described by the company as focusing on bold expression, symbolic design and detailed craftsmanship. The collection features signet rings, bracelets and pendants inspired by motifs including skulls, Fleur-de-Lys…
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Jul- 2025 -11 JulyDesigners
Thomas Sabo teams up with SmileyWorld for new charm collection
Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…
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2 JulyRetailers
Thomas Sabo to launch new Elyndra collection
Thomas Sabo will launch its new signature jewellery range, the Elyndra collection, on 4 July 2025. The collection, which was developed under the creative direction of Aurore Melot and company founder Thomas Sabo, is inspired by ancient landscapes and classical symbolism, with designs that reference strength, freedom and timelessness. Central…
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May- 2025 -14 MayRetailers
Thomas Sabo launches new Charm Club Connect concept
Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…
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Mar- 2025 -11 MarchRetailers
Clarity and Success celebrates 30th anniversary
Clarity and Success, a provider of stock and business management to retail jewellers, is set to celebrate its 30th birthday in 2025. Originally founded in Germany in 1995, the company launched the first version of its software the following year, with a public exhibition debut in 1997 at the Inhorgenta…
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Oct- 2024 -17 OctoberDesigners
Thomas Sabo unveils Christmas Charm Club collection
Thomas Sabo has announced the launch of its newest collection, the Christmas Charm Collection. The charms are made from recycled 925 silver and hand-painted with colourful enamel enchant. The charms are Christmas trees covered in stylised snow, bulging Christmas socks, candy canes tied with a bow, cute snowmen and Santa’s…
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