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Thomas Sabo

Thomas Sabo is a German-origin jewellery brand that has carved a distinctive niche in the UK market with its bold, sterling silver designs and fashion-forward appeal. Recognised for charm bracelets, pendants, and lifestyle collections, the brand engages consumers seeking a blend of personalisation and accessible luxury. Jewellery Focus tracks Thomas Sabo’s UK trade footprint—covering new collection debuts, retail stockist news, pricing positioning, marketing campaigns, and consumer trend impact. Our reporting helps UK jewellers, designers, and suppliers evaluate how Thomas Sabo’s signature style and distribution strategies inform product mix decisions, margin planning, and competitive retail positioning.

  • Oct- 2025 -
    21 October
    RetailersThomas Sabo to launch Peanuts Christmas collection

    Thomas Sabo to launch Peanuts Christmas collection

    Jewellery brand Thomas Sabo has announced that it is set to release a new Christmas collection in collaboration with the Peanuts comic series, featuring characters including Charlie Brown, Snoopy and Woodstock. The collection, part of the brand’s autumn/winter 2025 line, includes bracelets and necklaces designed with hand-painted enamel in red…

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  • 17 October
    RetailersThomas Sabo to reopen Trafford Centre flagship

    Thomas Sabo to reopen Trafford Centre flagship

    Jewellery brand Thomas Sabo will reopen its flagship store at Manchester’s Trafford Centre on 20 October following a major redesign intended to create a more welcoming and modern retail space. The store will bring together all three of the brand’s lines – Thomas Sabo Jewellery, Rebel at Heart and Charm…

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  • 15 October
    DesignersThomas Sabo unveils Rebel Icons jewellery range

    Thomas Sabo unveils Rebel Icons jewellery range

    Jewellery brand Thomas Sabo has launched a new range, Rebel Icons, as part of its Rebel at Heart collection. The pieces are described by the company as focusing on bold expression, symbolic design and detailed craftsmanship. The collection features signet rings, bracelets and pendants inspired by motifs including skulls, Fleur-de-Lys…

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  • Jul- 2025 -
    11 July
    DesignersThomas Sabo teams up with SmileyWorld for new charm collection

    Thomas Sabo teams up with SmileyWorld for new charm collection

    Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…

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  • 2 July
    RetailersThomas Sabo to launch new Elyndra collection

    Thomas Sabo to launch new Elyndra collection

    Thomas Sabo will launch its new signature jewellery range, the Elyndra collection, on 4 July 2025. The collection, which was developed under the creative direction of Aurore Melot and company founder Thomas Sabo, is inspired by ancient landscapes and classical symbolism, with designs that reference strength, freedom and timelessness.  Central…

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  • May- 2025 -
    14 May
    RetailersThomas Sabo launches new Charm Club Connect concept

    Thomas Sabo launches new Charm Club Connect concept

    Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…

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  • Mar- 2025 -
    11 March
    RetailersClarity and Success celebrates 30th anniversary

    Clarity and Success celebrates 30th anniversary

    Clarity and Success, a provider of stock and business management to retail jewellers, is set to celebrate its 30th birthday in 2025. Originally founded in Germany in 1995, the company launched the first version of its software the following year, with a public exhibition debut in 1997 at the Inhorgenta…

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  • Oct- 2024 -
    17 October
    DesignersThomas Sabo unveils Christmas Charm Club collection

    Thomas Sabo unveils Christmas Charm Club collection

    Thomas Sabo has announced the launch of its newest collection, the Christmas Charm Collection. The charms are made from recycled 925 silver and hand-painted with colourful enamel enchant. The charms are Christmas trees covered in stylised snow, bulging Christmas socks, candy canes tied with a bow, cute snowmen and Santa’s…

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  • Sep- 2024 -
    25 September
    DesignersThomas Sabo unveils Haribo collaboration

    Thomas Sabo unveils Haribo collaboration

    Thomas Sabo has announced that it will be launching a collaboration with Haribo, the black collection, as part of its 40th anniversary celebrations. The Black Edition of the collection is made of slightly satinised, high-quality crystal glass in black. This is combined with recycled 925 silver, partially set with zirconia…

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  • Jun- 2024 -
    18 June
    RetailersThomas Sabo launches new Pink Haribo Edition

    Thomas Sabo launches new Pink Haribo Edition

    Global jewellery brand Thomas Sabo has extended its Haribo collection with the launch of a new Pink Edition. The new collection will feature original Goldbears in pink that adorn rings, bracelets, necklaces, creoles and charm pendants. The Goldbears are made from lightly frosted, crystal glass that “look deceptively real and…

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