Thomas Sabo
Thomas Sabo is a German-origin jewellery brand that has carved a distinctive niche in the UK market with its bold, sterling silver designs and fashion-forward appeal. Recognised for charm bracelets, pendants, and lifestyle collections, the brand engages consumers seeking a blend of personalisation and accessible luxury. Jewellery Focus tracks Thomas Sabo’s UK trade footprint—covering new collection debuts, retail stockist news, pricing positioning, marketing campaigns, and consumer trend impact. Our reporting helps UK jewellers, designers, and suppliers evaluate how Thomas Sabo’s signature style and distribution strategies inform product mix decisions, margin planning, and competitive retail positioning.
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May- 2024 -7 MayRetailers
Enamel Copenhagen appoints new UK country manager
Danish jewellery brand Enamel Copenhagen has announced the appointment of Darrell Granton as the country manager of the United Kingdom. Granton has over 17 years of experience in the jewellery industry, including his recent role at Thomas Sabo as sales director in the UK. Based in the UK, Granton will…
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Mar- 2024 -19 MarchDesigners
Thomas Sabo unveils Pocket Styler collab
Thomas Sabo has announced a new partnership with fashion gaming app Pocket Styler to bring its products to the game. The focus of its first and exclusive in-game collaboration will touch on some of its seasonal collections as well as beloved favourites. Pocket Styler has already worked with highly regarded…
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4 MarchDesigners
Thomas Sabo unveils Haribo collab
Thomas Sabo has unveiled its latest collection which is a collaboration with sweet company Haribo. The pieces are made from high-quality glass in the popular fruit gummy colours red, yellow, green, orange, white and blue. The Goldbears can be purchased on rings, earrings, necklaces and bracelets and can be combined…
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Feb- 2024 -13 FebruaryRetailers
Thomas Sabo Charm Club collection adds new zodiac and number pieces
Thomas Sabo’s Charm Club has added new star signs and number charms to its collection. The new charms are dedicated entirely to the theme of zodiac signs and numbers and celebrates the “lucky symbolism of personal stars and important numbers in life”. These octagonal 3D zodiac charms feature a “minimalist”…
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Jan- 2024 -24 JanuaryRetailers
Thomas Sabo launches ‘As We Kiss’ Valentine’s Day collection
Thomas Sabo Charm Club has launched its new As We Kiss collection for Valentine’s Day 2024. According to Thomas Sabo, the charm designs from the As We Kiss collection combine a “dash of humour with romance”. The charms feature symbols such as a pout, roses, hearts, intertwined rings, declarations of…
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Dec- 2023 -1 DecemberRetailers
Thomas Sabo appoints new CEO
International jewellery and watch brand Thomas Sabo has appointed Bernd Stadlweiser as its new CEO from January 2024. Stadlwieser, who already played a key role in shaping the company as CEO from 2003 to 2012, will once again take over the operative management of Thomas Sabo. He will be supported…
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Oct- 2023 -13 OctoberRetailers
Thomas Sabo launches Saboteur jewellery brand and piercing studio
Thomas Sabo has announced the launch of its new brand and piercing studio, Saboteur, founded by Thomas Sabo and his son Santiago Sabo, supported by his wife Rita Sabo. The vision of this new brand is based on the heritage of over 35 years of jewellery and design, and the…
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Sep- 2023 -20 SeptemberDesigners
Thomas Sabo unveils As We Dream collection
Thomas Sabo has announced the launch of its new As We Dream collection, which is part of the Charm Club. The collection introduces new charm designs featuring aliens, UFOs, astronauts and rockets. Many of the three-dimensional charms glow at night thanks to glow-in-the-dark cold enamel. The collection is characterised by…
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May- 2023 -17 MayDesigners
Thomas Sabo unveils ‘Colours of Peace’ and ‘Together’ collections
German jeweller Thomas Sabo has announced the launch of its new “Colours of Peace” and “Together” collections. The “Colours of Peace” collection is based on precision-cut stones in hand-set pavé settings and life-affirming colours, such as pink, green, orange, blue and gold. The universal peace sign stands for peace, love…
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12 MayDesigners
Thomas Sabo unveils Crocodile Rocks collection
Thomas Sabo has unveiled its latest collection Crocodile Rocks, inspired by crocodiles, as part of its Spring/Summer collection. The “unique scaly armour of the crocodile” served as inspiration for the special jewellery designs. Matte and blackened 925 sterling silver and polished sterling silver come together in the form of rings…
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