Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Dec- 2025 -3 DecemberDesigners
Loquet London unveils Dover Street Market collaboration
Loquet London has launched a limited-edition charm created in collaboration with Dover Street Market, marking a new partnership between the jeweller and the multi-brand retailer. The piece – called the Eclipse Heart Charm – was designed by Loquet founder and creative director Sheherazade Goldsmith. The charm will be sold exclusively…
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Nov- 2025 -25 NovemberRetailers
Lily Charmed to enter Middle East through Rivoli Group stores
British jewellery brand Lily Charmed will enter the Middle East market in December through a partnership with retailer Rivoli Group, with its collections to be sold in 25 Hour Choice stores across the UAE, Qatar, Oman and Bahrain. The deal marks the next stage in the brand’s expansion following its…
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12 NovemberRetailers
Katie Loxton and Joma Jewellery to open dual-concept store at centre:mk
Katie Loxton and Joma Jewellery are set to open a joint store at centre:mk in Milton Keynes later this year, marking the brands’ first regional retail location and third UK site. The 2,357 sq ft unit will feature both brands under one roof, each with its own entrance, and will…
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11 NovemberDesigners
Loquet London launches winter jewellery collection
Jewellery brand Loquet London has unveiled its new Winter Collection, featuring designs inspired by the moon and natural forms. At the centre of the range is the Lunar Cushion Locket, handcrafted in 18-carat gold and illuminated by a single cushion-cut diamond. The circular locket is edged with smaller diamonds and…
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Oct- 2025 -31 OctoberRetailers
Pragnell launches new handcrafted charms collection
British jeweller Pragnell has launched new designs within its handcrafted Charms collection, expanding the range with astrological, symbolic and talismanic pieces made in its English workshops. The latest additions include constellation and zodiac charms, and religious and cultural symbols such as the Ankh Cross, Endless Knot and Hand of Fatima. …
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21 OctoberRetailers
Thomas Sabo to launch Peanuts Christmas collection
Jewellery brand Thomas Sabo has announced that it is set to release a new Christmas collection in collaboration with the Peanuts comic series, featuring characters including Charlie Brown, Snoopy and Woodstock. The collection, part of the brand’s autumn/winter 2025 line, includes bracelets and necklaces designed with hand-painted enamel in red…
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17 OctoberRetailers
Thomas Sabo to reopen Trafford Centre flagship
Jewellery brand Thomas Sabo will reopen its flagship store at Manchester’s Trafford Centre on 20 October following a major redesign intended to create a more welcoming and modern retail space. The store will bring together all three of the brand’s lines – Thomas Sabo Jewellery, Rebel at Heart and Charm…
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10 OctoberRetailers
Loquet launches new gift sets and gemstone flower charms
London-based jewellery brand Loquet has introduced a new range of gift sets and stone-set flower charms ahead of the upcoming gifting season. Each piece is handmade in solid gold and set with precious stones. The new collection includes four themed gift sets, includingThe Mama Gift Set, featuring the Amate Heart…
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Sep- 2025 -25 SeptemberRetailers
Bradley’s Jewellers York launches autumn rose gold collection
Bradley’s Jewellers York has unveiled a new rose gold collection alongside a seasonal floral display at its Low Petergate store. The independent retailer has introduced more than 50 pieces in 9ct and 18ct rose gold, including diamond pendants, rings, bracelets, charms and gemstone sets. The range draws on the business’s…
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Aug- 2025 -28 AugustRetailers
Pandora launches new Talisman and Minis charm collections
Jewellery brand Pandora has unveiled two new collections, Pandora Talisman and Pandora Minis, which update its signature charms with “contemporary” designs and “symbolic” motifs. The Pandora Talisman collection features 12 engraved medallions inspired by ancient coins. Each piece carries Latin inscriptions, including amor vincit omnia (‘love conquers all’) and per…
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