Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Jul- 2025 -22 JulyRetailers
Loquet launches new summer charms
Loquet has unveiled a collection of lockets and charms for summer, including designs featuring cherries, pink cocktails and diamonds. According to the London-based jewellery brand, founded in 2013 by environmentalist and columnist Sheherazade Goldsmith, each piece is crafted in 18-carat gold and designed to hold personal meaning. New additions include…
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15 JulyDesigners
Dior presents second chapter of Rose Des Vents models
Dior has unveiled new additions to its Rose des Vents jewellery line, first introduced in 2015 by artistic director Victoire de Castellane. The collection, which draws inspiration from Christian Dior’s childhood home in Granville, features the compass rose motif seen in the garden of the villa Les Rhumbs. The eight-pointed…
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11 JulyDesigners
Thomas Sabo teams up with SmileyWorld for new charm collection
Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…
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Jun- 2025 -25 JuneRetailers
Nicky Hilton launches personalised jewellery brand Theo Grace
Fashion designer and entrepreneur Nicky Hilton has launched a new personalised jewellery brand, Theo Grace, inspired by her daughters and intended to mark life’s “most meaningful moments”. Hilton, who co-founded the brand with a team of experienced jewellery entrepreneurs, said the range was designed to celebrate “love, joy, family and…
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3 JuneDesigners
Loquet London launches new pendant necklace collection
Loquet London has announced that it has launched a brand new collection of pendants based on its favourite and best-selling charms reimagined in a pendant style. Each pendant necklace can also be paired together for stacking, or worn individually. The collection is made to sit lightly on the skin and…
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May- 2025 -15 MayRetailers
Loquet launches new Lemon Charm collab with Skye McAlpine
Loquet has announced the launch of a limited-edition Lemon Charm as part of its latest Charms for Change collaboration with chef and author Skye McAlpine. Drawing inspiration from her own Tavola tableware collection and sun-soaked Venetian lemon recipes, together the duo have created this piece. Crafted in 18k yellow gold,…
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14 MayRetailers
Thomas Sabo launches new Charm Club Connect concept
Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…
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2 MayDesigners
Wolf and Marla Aaron launch the Baby Everything Box
Wolf has announced that it has joined forces with New York-based designer Marla Aaron, to launch a new jewellery box, the Baby Everything Box. The new design is a scaled down take on Aaron’s original Everything Box. She is known for her lock and carabiner inspired creations. The piece is…
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2 MayRetailers
Carolina Bucci partners with Make-A-Wish UK charity
Eponymous jewellery brand Carolina Bucci has partnered with Make-A-Wish UK charity with the launch of three limited-edition sterling silver bracelets to support its Art of Wishes charity initiative. The Wish children were invited to attend a creative workshop with Bucci in her design “mood room” in London in January. Each…
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Apr- 2025 -11 AprilDesigners
Dior presents new Rose Des Vents models
Dior has announced the launch of its latest additions to its Rose Des Vents collection, devised in 2015 by Victoire de Castellane as a tribute to the history of the brand. Inspired by the compass rose in Dior’s childhood home in Granville, the new additions include a Tribale-inspired ring and…
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