Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Aug- 2025 -28 AugustRetailers
Pandora launches new Talisman and Minis charm collections
Jewellery brand Pandora has unveiled two new collections, Pandora Talisman and Pandora Minis, which update its signature charms with “contemporary” designs and “symbolic” motifs. The Pandora Talisman collection features 12 engraved medallions inspired by ancient coins. Each piece carries Latin inscriptions, including amor vincit omnia (‘love conquers all’) and per…
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19 AugustRetailers
Pandora opens first London airport store at Gatwick
Pandora has announced that it has opened its first store in a London Airport at London Gatwick. The new store, which opened its doors on 15 August, offers passengers a wide selection of accessible luxury jewellery. Located after security, the store showcases Pandora’s complete range of collections, with every jewellery…
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15 AugustRetailers
Pandora reports 8% organic growth in Q2 despite macroeconomic headwinds
Pandora has reported 8% organic growth in the second quarter of 2025, with revenues rising to DKK 7.05bn (£800m) despite foreign exchange, tariff and commodity price pressures. Like-for-like (LFL) sales were also up 3%, while network expansion contributed 5% to growth. LFL sales rose 8% in the US and 6%…
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Jul- 2025 -28 JulyRetailers
Pandora opens new outlet at Manchester Airport
Pandora has opened its first standalone airport store in the UK with the launch of a new outlet at Manchester Airport. Located in Terminal 2, the store forms part of the airport’s £1.3bn Transformation Programme, which aims to deliver upgraded facilities for passengers and staff. The launch marks a milestone…
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22 JulyRetailers
Loquet launches new summer charms
Loquet has unveiled a collection of lockets and charms for summer, including designs featuring cherries, pink cocktails and diamonds. According to the London-based jewellery brand, founded in 2013 by environmentalist and columnist Sheherazade Goldsmith, each piece is crafted in 18-carat gold and designed to hold personal meaning. New additions include…
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15 JulyDesigners
Dior presents second chapter of Rose Des Vents models
Dior has unveiled new additions to its Rose des Vents jewellery line, first introduced in 2015 by artistic director Victoire de Castellane. The collection, which draws inspiration from Christian Dior’s childhood home in Granville, features the compass rose motif seen in the garden of the villa Les Rhumbs. The eight-pointed…
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11 JulyDesigners
Thomas Sabo teams up with SmileyWorld for new charm collection
Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…
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Jun- 2025 -25 JuneRetailers
Nicky Hilton launches personalised jewellery brand Theo Grace
Fashion designer and entrepreneur Nicky Hilton has launched a new personalised jewellery brand, Theo Grace, inspired by her daughters and intended to mark life’s “most meaningful moments”. Hilton, who co-founded the brand with a team of experienced jewellery entrepreneurs, said the range was designed to celebrate “love, joy, family and…
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3 JuneDesigners
Loquet London launches new pendant necklace collection
Loquet London has announced that it has launched a brand new collection of pendants based on its favourite and best-selling charms reimagined in a pendant style. Each pendant necklace can also be paired together for stacking, or worn individually. The collection is made to sit lightly on the skin and…
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May- 2025 -15 MayRetailers
Loquet launches new Lemon Charm collab with Skye McAlpine
Loquet has announced the launch of a limited-edition Lemon Charm as part of its latest Charms for Change collaboration with chef and author Skye McAlpine. Drawing inspiration from her own Tavola tableware collection and sun-soaked Venetian lemon recipes, together the duo have created this piece. Crafted in 18k yellow gold,…
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