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Maya Brenner has introduced four new 14k gold charms to her personalised jewellery range, marking the first expansion of the brand’s symbolic talisman offering since 2022.
The new additions include a horseshoe, ribbon, four-leaf clover, and rainbow. These charms were developed in response to direct customer requests via digital channels and are available in 14k yellow, rose, and white gold, with optional pavé diamond settings.
These symbols can be integrated into the brand’s Original Asymmetrical Letter Necklace via the Add-a-letter boutique service, or purchased as standalone stud earrings and bracelets.
The production of these charms follows a data-led approach to inventory expansion, prioritising symbols that resonate with the brand’s community themes of health, luck, and family milestones.
The asymmetrical design of the signature necklaces allows for the incremental addition of these charms over time.
According to the brand, the new drop is intended to capitalise on current consumer trends toward sentimental and protective talismanic accessories.
Maya Brenner, founder, said: “We haven’t introduced new charms since 2022, but customers have been telling us what they were missing. A few symbols kept coming up in emails and messages.
“These talismans hold significance within our community, and we are bringing them to life. The horseshoe represents fortune and prosperity, while the ribbon represents support for different causes. The four-leaf clover is a symbol of luck, and the rainbow, the most requested charm, symbolises hope and healing.”
