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Personalised Jewellery

Personalised jewellery continues to be a fast-growing category within the UK market, offering consumers emotionally resonant pieces and retailers a high-margin, customisable product line. From name necklaces and birthstone rings to engraving and bespoke design services, the demand for personalisation spans all demographics and price points. Jewellery Focus explores trends driving this sector, including e-commerce innovations, consumer preferences, brand strategies, and production techniques. Our coverage helps retailers, designers, and manufacturers capitalise on the commercial opportunities within this dynamic segment, while also navigating operational considerations like fulfilment, lead times, and scalability.

  • Jun- 2025 -
    25 June
    RetailersNicky Hilton launches personalised jewellery brand Theo Grace

    Nicky Hilton launches personalised jewellery brand Theo Grace

    Fashion designer and entrepreneur Nicky Hilton has launched a new personalised jewellery brand, Theo Grace, inspired by her daughters and intended to mark life’s “most meaningful moments”. Hilton, who co-founded the brand with a team of experienced jewellery entrepreneurs, said the range was designed to celebrate “love, joy, family and…

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  • Apr- 2024 -
    18 April
    DesignersGeorg Jensen unveils new coloured editions of Fusion Ring

    Georg Jensen unveils new coloured editions of Fusion Ring

    Georg Jensen has extended its Fusion collection with the launch of new coloured editions of the Fusion ring. The Fusion collection made its debut in 2000 as Georg Jensen’s first jewellery collection exclusively crafted in 18kt gold. The centrepiece of the collection is the Fusion ring, inspired by a 1987…

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  • Dec- 2022 -
    1 December
    RetailersLily & Roo reports record breaking November sales

    Lily & Roo reports record breaking November sales

    Online jewellery retailer Lily and Roo has reported record-breaking sales in November, with an increase of over 50% YoY. The brand which was founded in 2018 by Brittany Preston, is known for its pearl, pavé and personalised jewellery. The jeweller recently launched a new solid gold and diamond Zodiac collection…

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  • Jul- 2022 -
    7 July
    RetailersCME unveils new Collectables Collection

    CME unveils new Collectables Collection

    CME has launched its new Collectables Collection amid rising demand for personalisation across jewellery sales. The range comprises a hinged heart necklace and a collection of petite charms, available in yellow gold-plate and sterling silver which can be added to the necklace. CME said that retailers can consider marketing these…

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  • Jan- 2022 -
    12 January
    Advice2022 trends that will influence the jewellery industry

    2022 trends that will influence the jewellery industry

    Many of us see the new year as the perfect time for a style refresh, and consumers who are finding a new sense of style will no doubt be interested in updating their jewellery boxes too. This means it’s a particularly important time for businesses in the jewellery industry to…

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  • Apr- 2021 -
    26 April
    FeaturesBreastmilk jewellery, the ultimate personalised gift

    Breastmilk jewellery, the ultimate personalised gift

    Kerry Miles, founder of Precious by Kerry has been creating unique personalised jewellery for the past five years. Inspired by her family and her own personal experience, the jewellery can be made from breastmilk, ashes, placenta or even from an umbilical cord and aims to offer customers the “ultimate personalised…

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  • Sep- 2020 -
    11 September
    FeaturesEdge of Ember: Forging a sustainable future

    Edge of Ember: Forging a sustainable future

    As we enter the age of the unknown following the peak of the Covid-19 pandemic, industries are finding themselves at a crossroads and looking for change. While consumers and creators begin to look beyond traditional norms, more and more brands have turned towards diamonds’ much younger cousin: the lab-grown variety. …

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  • Jun- 2020 -
    26 June
    DesignersMerci Maman reports 30% growth in sales

    Merci Maman reports 30% growth in sales

    Merci Maman has reported a surge in online sales in recent months, despite the ongoing effects of coronavirus. According to the personalised jewellery brand, its sales have “rocketed”, with a 25% increase in April and a 21% increase in May. In addition, the group is now on target to hit…

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  • Feb- 2020 -
    17 February
    DesignersMerci Maman launches Mother’s Day collection with Cath Kidston

    Merci Maman launches Mother’s Day collection with Cath Kidston

    Personalised jewellery brand Merci Maman has teamed up with British retailer Cath Kidston to launch a new mix and match collection for Mother’s Day. Merci Maman said the collaboration “honours” motherhood and is the first time Cath Kidston has released personalised jewellery. The collaboration sees customers given the opportunity to…

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  • Jul- 2018 -
    31 July
    AppointmentsWeston Beamor strengthens 3D print and bespoke teams

    Weston Beamor strengthens 3D print and bespoke teams

    Weston Beamor has strengthened its 3D print and bespoke teams due to an increase in customer demand for personalised jewellery. Sarah Parry, who graduated from Birmingham City University’s School of Jewellery, joined the company at the beginning of July and will work alongside Daniella Webb in the 3D Printing team.…

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