Merci Maman has reported a surge in online sales in recent months, despite the ongoing effects of coronavirus.
According to the personalised jewellery brand, its sales have “rocketed”, with a 25% increase in April and a 21% increase in May.
In addition, the group is now on target to hit a 42% increase for June.
Merci Maman has also welcomed five new appointments to its team, including CEO Jean-Michel Ledru, jewellery designer Anna Tipton, digital marketing manager Zana Gafita, and the promotion of Marine Hand to head of brand.
The team expansion followed an “unprecedented” increase in sales, with over 20,000 orders sent out in the second quarter of the year. This surpassed its pre-covid forecasts, and the group has now hit over £1.5m in revenue.
Whilst the effects of the virus and lockdown saw a “dramatic drop” of sales in March, the group said it is now on track to grow by 25% this year.
Founder Arnaud de Montille said: “I am proud of how during these times, the Merci Maman team have responded to ensure we can safely deliver our jewellery to customers.
“Despite the market conditions, there is still a strong demand for our personalised jewellery, and we’ve not had to resort to discounting to achieve these record-breaking sales.”
He added: “We are delighted to be able to create several new roles, especially in the current climate.
“Our mission and passion in the company are to celebrate people, not only by designing meaningful jewellery, but also by being an employer of choice.”
Alix Stanworth, UK country manager said: “The UK team have worked so hard during recent months to keep up with the increase in sales.
“Winning the Queen’s Award last month has also been a great achievement and boosted morale. We hope to continue this momentum for the rest of the year.”