Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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May- 2025 -14 MayRetailers
Thomas Sabo launches new Charm Club Connect concept
Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…
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2 MayDesigners
Wolf and Marla Aaron launch the Baby Everything Box
Wolf has announced that it has joined forces with New York-based designer Marla Aaron, to launch a new jewellery box, the Baby Everything Box. The new design is a scaled down take on Aaron’s original Everything Box. She is known for her lock and carabiner inspired creations. The piece is…
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2 MayRetailers
Carolina Bucci partners with Make-A-Wish UK charity
Eponymous jewellery brand Carolina Bucci has partnered with Make-A-Wish UK charity with the launch of three limited-edition sterling silver bracelets to support its Art of Wishes charity initiative. The Wish children were invited to attend a creative workshop with Bucci in her design “mood room” in London in January. Each…
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Apr- 2025 -11 AprilDesigners
Dior presents new Rose Des Vents models
Dior has announced the launch of its latest additions to its Rose Des Vents collection, devised in 2015 by Victoire de Castellane as a tribute to the history of the brand. Inspired by the compass rose in Dior’s childhood home in Granville, the new additions include a Tribale-inspired ring and…
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9 AprilDesigners
Gemfields teams up with Āzlee for capsule collection
Gemfields has teamed up with Los Angeles-based jewellery label Āzlee to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia. The new collection comprises rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfields’ Kagem mine. Each piece in the collection was crafted in…
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4 AprilFeatures
From a uni room to the world: The story of Bohomoon
Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…
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Mar- 2025 -7 MarchDesigners
PureJewels’ Marco Paonessa wins GCDC award for craftsmanship
Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, has won a Goldsmiths’ Craft and Design Council (GCDC) award for craftsmanship for a second straight year. Paonessa won the award this year for his work on a necklace in PureJewels’ “Dhwani” collection. Dhwani, crafted in PureJewels’ innovative 22ct “Sunrise…
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3 MarchDesigners
Loquet launches charity collab with Marianela Nuñez
Loquet London has announced the launch of its charity collaboration with Marianela Nuñez, principal ballerina of the Royal Ballet. The capsule charity collection, which celebrates “strength, vulnerability and the passions that drive us”, features a Diamond Swan Charm as well as a Diamond Ballet Shoe Charm. Crafted in white gold…
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Jan- 2025 -22 JanuaryDesigners
Astrid and Miyu to launch first Manchester store
Astrid and Miyu has announced the launch of its first standalone store in the Royal Exchange in Manchester. Located on Market Street in a Grade 2 listed building, the store is set to open on 1 February. The store will house all of Astrid and Miyu’s jewellery ranges, as well…
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Dec- 2024 -10 DecemberDesigners
Loquet launches The Artemis Sapphire pear drop locket
Loquet has announced the launch of the newest addition to the Heirloom Locket Collection, The Artemis Sapphire pear drop locket. The piece is hand crafted in 18k white gold set with a trio of pear cut Top Wesselton G VVS diamonds and a blue sapphire. The brand stated: “The Artemis…
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