Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Apr- 2025 -9 AprilDesigners
Gemfields teams up with Āzlee for capsule collection
Gemfields has teamed up with Los Angeles-based jewellery label Āzlee to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia. The new collection comprises rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfields’ Kagem mine. Each piece in the collection was crafted in…
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4 AprilFeatures
From a uni room to the world: The story of Bohomoon
Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…
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Mar- 2025 -7 MarchDesigners
PureJewels’ Marco Paonessa wins GCDC award for craftsmanship
Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, has won a Goldsmiths’ Craft and Design Council (GCDC) award for craftsmanship for a second straight year. Paonessa won the award this year for his work on a necklace in PureJewels’ “Dhwani” collection. Dhwani, crafted in PureJewels’ innovative 22ct “Sunrise…
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3 MarchDesigners
Loquet launches charity collab with Marianela Nuñez
Loquet London has announced the launch of its charity collaboration with Marianela Nuñez, principal ballerina of the Royal Ballet. The capsule charity collection, which celebrates “strength, vulnerability and the passions that drive us”, features a Diamond Swan Charm as well as a Diamond Ballet Shoe Charm. Crafted in white gold…
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Jan- 2025 -22 JanuaryDesigners
Astrid and Miyu to launch first Manchester store
Astrid and Miyu has announced the launch of its first standalone store in the Royal Exchange in Manchester. Located on Market Street in a Grade 2 listed building, the store is set to open on 1 February. The store will house all of Astrid and Miyu’s jewellery ranges, as well…
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Dec- 2024 -10 DecemberDesigners
Loquet launches The Artemis Sapphire pear drop locket
Loquet has announced the launch of the newest addition to the Heirloom Locket Collection, The Artemis Sapphire pear drop locket. The piece is hand crafted in 18k white gold set with a trio of pear cut Top Wesselton G VVS diamonds and a blue sapphire. The brand stated: “The Artemis…
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Nov- 2024 -4 NovemberDesigners
Abbott Lyon unveils Stacey Solomon’s celestial-inspired collection
Abbott Lyon has unveiled the brand-new ‘To the Moon and Back’ jewellery collection, created in collaboration with brand ambassador and TV presenter Stacey Solomon. The collection, ranging from crystals to charms, offers a constellation of options that can be personalised. At the heart of the collection is the To the…
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Oct- 2024 -23 OctoberRetailers
Pandora and Netflix to launch new Stranger Things capsule
Pandora has collaborated with Netflix to launch a new jewellery capsule inspired by popular Netflix show Stranger Things. The collection will feature charms, bracelets, rings, and earrings, all crafted to reflect “iconic” moments from the show and with subtle nods to 80s fashion. According to Pandora, The Pandora x Netflix…
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17 OctoberDesigners
Thomas Sabo unveils Christmas Charm Club collection
Thomas Sabo has announced the launch of its newest collection, the Christmas Charm Collection. The charms are made from recycled 925 silver and hand-painted with colourful enamel enchant. The charms are Christmas trees covered in stylised snow, bulging Christmas socks, candy canes tied with a bow, cute snowmen and Santa’s…
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Sep- 2024 -23 SeptemberRetailers
Astrid and Miyu launches new Junior Capsule Collection
Astrid and Miyu has launched its brand new Junior Capsule collection. The Junior range features a Junior Rainbow Gemstone Necklace (RRP £190) and a Junior Rainbow Gemstone Bracelet (RRP £120), available in both 9k Gold and 9k White Gold. The range also includes an extensive collection of click charms to…
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