Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Feb- 2024 -21 FebruaryManufacturers
Vaughtons enters memorial jewellery market
Birmingham-based manufacturer, Vaughtons, has entered the memorial jewellery market with the launch of Phoenix by Vaughtons, which sells memorial jewellery with ashes encapsulated within vitreous enamel. This venture is the first direct-to-consumer business for the company, whose artisans will be creating a range of handmade memorial jewellery at its Well…
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13 FebruaryRetailers
Thomas Sabo Charm Club collection adds new zodiac and number pieces
Thomas Sabo’s Charm Club has added new star signs and number charms to its collection. The new charms are dedicated entirely to the theme of zodiac signs and numbers and celebrates the “lucky symbolism of personal stars and important numbers in life”. These octagonal 3D zodiac charms feature a “minimalist”…
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Jan- 2024 -24 JanuaryRetailers
Thomas Sabo launches ‘As We Kiss’ Valentine’s Day collection
Thomas Sabo Charm Club has launched its new As We Kiss collection for Valentine’s Day 2024. According to Thomas Sabo, the charm designs from the As We Kiss collection combine a “dash of humour with romance”. The charms feature symbols such as a pout, roses, hearts, intertwined rings, declarations of…
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8 JanuaryRetailers
Loquet opens new flagship boutique
British fine jewellery brand Loquet has opened the doors to its new flagship store Belgravia’s Elizabeth Street as it celebrates its 10th anniversary. Along with the launch of the new store, to celebrate its 10th year, Loquet has gone through an in-depth rebranding process which encompasses everything from design, website…
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Nov- 2023 -23 NovemberRetailers
Fabergé and Bradley’s Jewellers unveils Christmas Snowflake Egg Charm
Independent jewellery business Bradley’s Jewellers York has partnered with jewellery maison Fabergé and launched an exclusive Fabergé x Bradley’s Jewellers Christmas Snowflake Egg Charm. Inspired by a traditional British Christmas, the limited-edition Christmas Snowflake Egg Charm is available in 18k yellow, white and rose gold, and can be worn on…
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Oct- 2023 -27 OctoberDesigners
Fabergé adds new Bee Surprise Locket to Heritage collection
Fabergé has launched its new Heritage Yellow Gold Diamond and Guilloché Enamel Bee Surprise Locket to its Heritage collection. The Heritage collection celebrates the brand’s “passion for surprise” and showcases “complex traditional techniques”, such as the art of guilloché enamelling and hand-engraving. Following the launch of the Bee Surprise Locket,…
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3 OctoberRetailers
Seol and Gold launches new Modern Heirlooms collection
Seol and Gold has launched its new Modern Heirlooms collection, exclusively online and in-store. The new collection is inspired by the vintage treasure chests and the classics. It features 46 pieces and includes ear stacks, statement layered chains and interchanging charms. All pieces in the range are crafted from either…
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Sep- 2023 -28 SeptemberRetailers
Maya adds 369 ring to its Out of Office collection
London-based fine jewellery brand Maya Gemstones has added a new Nikola Tesla-inspired ring, 369, to its Out of Office collection. The ring is made of 18ct yellow gold and has a bespoke 12.32ct oval-cut rubellite as its central stone. The gem is flanked by two intricate pencil designs, each with…
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20 SeptemberDesigners
Thomas Sabo unveils As We Dream collection
Thomas Sabo has announced the launch of its new As We Dream collection, which is part of the Charm Club. The collection introduces new charm designs featuring aliens, UFOs, astronauts and rockets. Many of the three-dimensional charms glow at night thanks to glow-in-the-dark cold enamel. The collection is characterised by…
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13 SeptemberDesigners
Pebbles supports rhino charity with Jambo collection
British jewellery brand Pebbles has announced that it is supporting Save the Rhino with its new collection entitled Jambo. The Jambo collection is inspired by “African adventures” and is available in 9ct gold and sterling silver. The first two animal jewellery pieces are called Lenny Leopard and Ronnie Rhino and…
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