Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Sep- 2023 -4 SeptemberRetailers
Pandora launches new Diamonds For All campaign
Pandora has launched its new Diamond For All campaign featuring Pamela Anderson, Grace Coddington, Justina Miles and more. The new campaign coincides with the launch of its three lab-grown diamonds collections. The three collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut…
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Jul- 2023 -19 JulyDesigners
MJ Jones unveils second drop of ‘Pearl Skies’ collection
MJ Jones has launched the second drop of its Pearl Skies collection which is a continuation of the same seven-piece collection which launched last August. Following the success of the first Pearl Skies collection, the second part of the collection is launching in two drops, namely Volume 1 and Volume…
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Jun- 2023 -26 JuneRetailers
Gecko launches new collection for Beginnings range
Jewellery retailer Gecko has launched its new Bohemian Sunset collection within its Beginnings range. The new collection is inspired by the bohemian sunsets and festival vibes. It features a mixture of chunky and skinny hoops which can be stacked, pendants and anklet charms. The anklet charms are available in both…
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19 JuneDesigners
Loquet London unveils Ipseity collection for 10th anniversary
Loquet London has announced its latest collection called the Ipseity Collection marking the brand’s 10-year anniversary. Ipseity is a collection of lockets and charms that “embrace individuality and being oneself”. The collection is crafted in 14k gold and adorned with diamonds and colourful sapphires. The lockets are a “celebration of…
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6 JuneRetailers
Pandora teams up with Stonewall for Pride month
Pandora is joining forces with LGBTQ+ charity Stonewall in support of Pride this summer and 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall. The charms included within the Stonewall partnership include a Rainbow Dangle charm, Pink and Blue Murano charms…
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5 JuneDesigners
Bradley’s Jewellers spotlights Twinkle Toes charity collection
Bradley’s Jewellers has unveiled the Twinkle Toes charity collection in aid of World Clubfoot Day and wider Clubfoot Awareness Month. Over the next four weeks, the Low Petergate-based business will spotlight its Twinkle Toes collection – a not-for-profit range of silver and 9k gold jewellery. The range was created specifically…
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1 JuneRetailers
Seol and Gold launches Summer Feels collection
Seol and Gold has launched its new Summer Feels Collection this summer. The new collection features 52 new pieces which includes necklaces, hoops, earrings, cuff earrings, bangles, rings and bracelets. The style of the new pieces range from mermaidcore, coconut girl and some beachy designs. Additionally, the design of the…
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May- 2023 -30 MayDesigners
Ania Haie unveils first charm collection
Demi-fine jewellery brand Ania Haie has unveiled its first ever charm collection entitled Pop Charms. The collection is inspired by the vibrant colours and mixed media styles that define the Pop Art era. The collection offers a choice of 29 charms to add to bracelets and necklaces. Furthermore there is…
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Apr- 2023 -27 AprilRetailers
Seol and Gold launches Brighton tattoo artist collab
Seol and Gold has announced the launch of The Sophie Floyd Edit, its first collaboration with Brighton-based content creator and tattoo artist Sophie Floyd, on 3 May 2023. As a predominately online brand that was born and based in East Sussex, Seol and Gold set up its first stand-alone store…
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Mar- 2023 -31 MarchRetailers
Thomas Sabo launches new Charm Club collection
Thomas Sabo has launched its new Charm Club collection. Charm Club offers a range of necklaces, rings, bracelets, pendants, and earrings. The new jewellery pieces can be stacking or can simply be hooked onto hoops to create your own piece of jewellery. The new three-dimensional charm designs are made of…
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