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Charms

Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.

Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.

  • Jun- 2024 -
    12 June
    RetailersLoquet London launches Kate Kane charity capsule collection

    Loquet London launches Kate Kane charity capsule collection

    Loquet London has announced its collaboration with Kate Kane in aid of the Harry Kane Foundation. Co-designed by Loquet London founder Sheherazade Goldsmith and Kane, the collection is inspired by โ€œshared values of enduring love, resilience and family bondsโ€. To reflect this intention, the collection incorporates stones with healing properties,…

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  • 7 June
    DesignersTateossian unveils Fatherโ€™s Day line

    Tateossian unveils Fatherโ€™s Day line

    Tateossian has announced the launch of its new collection just in time for Fatherโ€™s Day. The new collection includes wristwear, cufflinks, rings and neckwear that โ€œtake personalisation to a new levelโ€. The Grapheme necklace, for instance, features a small clasp enclosure that, when opened, can be used to slide letter…

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  • May- 2024 -
    17 May
    RetailersPandora launches new Pandora Essence collection

    Pandora launches new Pandora Essence collection

    Pandora has announced the global launch of Pandora Essence, a new contemporary and sculptural collection inspired by the โ€œbeauty and simplicityโ€ of organic shapes from nature. The 50-piece collection is designed to be worn every day and features rings, necklaces and a wide variety of earrings. Pandora Essence is crafted…

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  • Apr- 2024 -
    4 April
    RetailersBradleyโ€™s Jewellers partners with Castle Howard for new Spring range

    Bradleyโ€™s Jewellers partners with Castle Howard for new Spring range

    Bradleyโ€™s Jewellers York has extended its partnership with North Yorkshire-based stately home Castle Howard as it secured a prime position in its Courtyard Window just in time for its reopening.ย  The extensive jewellery display includes โ€œbest-sellingโ€ pieces from Bradleyโ€™s Jewellers Yorkโ€™s existing collections and exclusive creations that have been produced…

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  • Feb- 2024 -
    21 February
    ManufacturersVaughtons enters memorial jewellery market

    Vaughtons enters memorial jewellery market

    Birmingham-based manufacturer, Vaughtons, has entered the memorial jewellery market with the launch of Phoenix by Vaughtons, which sells memorial jewellery with ashes encapsulated within vitreous enamel.ย  This venture is the first direct-to-consumer business for the company, whose artisans will be creating a range of handmade memorial jewellery at its Well…

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  • 13 February
    RetailersThomas Sabo Charm Club collection adds new zodiac and number pieces

    Thomas Sabo Charm Club collection adds new zodiac and number pieces

    Thomas Saboโ€™s Charm Club has added new star signs and number charms to its collection. The new charms are dedicated entirely to the theme of zodiac signs and numbers and celebrates the โ€œlucky symbolism of personal stars and important numbers in lifeโ€. These octagonal 3D zodiac charms feature a โ€œminimalistโ€…

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  • Jan- 2024 -
    24 January
    RetailersThomas Sabo launches โ€˜As We Kissโ€™ Valentine’s Day collection

    Thomas Sabo launches โ€˜As We Kissโ€™ Valentine’s Day collection

    Thomas Sabo Charm Club has launched its new As We Kiss collection for Valentineโ€™s Day 2024. According to Thomas Sabo, the charm designs from the As We Kiss collection combine a โ€œdash of humour with romanceโ€. The charms feature symbols such as a pout, roses, hearts, intertwined rings, declarations of…

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  • 8 January
    RetailersLoquet opens new flagship boutique

    Loquet opens new flagship boutique

    British fine jewellery brand Loquet has opened the doors to its new flagship store Belgraviaโ€™s Elizabeth Street as it celebrates its 10th anniversary. Along with the launch of the new store, to celebrate its 10th year, Loquet has gone through an in-depth rebranding process which encompasses everything from design, website…

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  • Nov- 2023 -
    23 November
    RetailersFabergรฉ and Bradleyโ€™s Jewellers unveils Christmas Snowflake Egg Charm

    Fabergรฉ and Bradleyโ€™s Jewellers unveils Christmas Snowflake Egg Charm

    Independent jewellery business Bradleyโ€™s Jewellers York has partnered with jewellery maison Fabergรฉ and launched an exclusive Fabergรฉ x Bradleyโ€™s Jewellers Christmas Snowflake Egg Charm. Inspired by a traditional British Christmas, the limited-edition Christmas Snowflake Egg Charm is available in 18k yellow, white and rose gold, and can be worn on…

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  • Oct- 2023 -
    27 October
    DesignersFabergรฉ adds new Bee Surprise Locket to Heritage collection

    Fabergรฉ adds new Bee Surprise Locket to Heritage collection

    Fabergรฉ has launched its new Heritage Yellow Gold Diamond and Guillochรฉ Enamel Bee Surprise Locket to its Heritage collection. The Heritage collection celebrates the brandโ€™s โ€œpassion for surpriseโ€ and showcases โ€œcomplex traditional techniquesโ€, such as the art of guillochรฉ enamelling and hand-engraving. Following the launch of the Bee Surprise Locket,…

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