Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Oct- 2023 -3 OctoberRetailers
Seol and Gold launches new Modern Heirlooms collection
Seol and Gold has launched its new Modern Heirlooms collection, exclusively online and in-store. The new collection is inspired by the vintage treasure chests and the classics. It features 46 pieces and includes ear stacks, statement layered chains and interchanging charms. All pieces in the range are crafted from either…
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Sep- 2023 -28 SeptemberRetailers
Maya adds 369 ring to its Out of Office collection
London-based fine jewellery brand Maya Gemstones has added a new Nikola Tesla-inspired ring, 369, to its Out of Office collection. The ring is made of 18ct yellow gold and has a bespoke 12.32ct oval-cut rubellite as its central stone. The gem is flanked by two intricate pencil designs, each with…
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20 SeptemberDesigners
Thomas Sabo unveils As We Dream collection
Thomas Sabo has announced the launch of its new As We Dream collection, which is part of the Charm Club. The collection introduces new charm designs featuring aliens, UFOs, astronauts and rockets. Many of the three-dimensional charms glow at night thanks to glow-in-the-dark cold enamel. The collection is characterised by…
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13 SeptemberDesigners
Pebbles supports rhino charity with Jambo collection
British jewellery brand Pebbles has announced that it is supporting Save the Rhino with its new collection entitled Jambo. The Jambo collection is inspired by “African adventures” and is available in 9ct gold and sterling silver. The first two animal jewellery pieces are called Lenny Leopard and Ronnie Rhino and…
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4 SeptemberRetailers
Pandora launches new Diamonds For All campaign
Pandora has launched its new Diamond For All campaign featuring Pamela Anderson, Grace Coddington, Justina Miles and more. The new campaign coincides with the launch of its three lab-grown diamonds collections. The three collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut…
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Jul- 2023 -19 JulyDesigners
MJ Jones unveils second drop of ‘Pearl Skies’ collection
MJ Jones has launched the second drop of its Pearl Skies collection which is a continuation of the same seven-piece collection which launched last August. Following the success of the first Pearl Skies collection, the second part of the collection is launching in two drops, namely Volume 1 and Volume…
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Jun- 2023 -26 JuneRetailers
Gecko launches new collection for Beginnings range
Jewellery retailer Gecko has launched its new Bohemian Sunset collection within its Beginnings range. The new collection is inspired by the bohemian sunsets and festival vibes. It features a mixture of chunky and skinny hoops which can be stacked, pendants and anklet charms. The anklet charms are available in both…
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19 JuneDesigners
Loquet London unveils Ipseity collection for 10th anniversary
Loquet London has announced its latest collection called the Ipseity Collection marking the brand’s 10-year anniversary. Ipseity is a collection of lockets and charms that “embrace individuality and being oneself”. The collection is crafted in 14k gold and adorned with diamonds and colourful sapphires. The lockets are a “celebration of…
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6 JuneRetailers
Pandora teams up with Stonewall for Pride month
Pandora is joining forces with LGBTQ+ charity Stonewall in support of Pride this summer and 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall. The charms included within the Stonewall partnership include a Rainbow Dangle charm, Pink and Blue Murano charms…
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5 JuneDesigners
Bradley’s Jewellers spotlights Twinkle Toes charity collection
Bradley’s Jewellers has unveiled the Twinkle Toes charity collection in aid of World Clubfoot Day and wider Clubfoot Awareness Month. Over the next four weeks, the Low Petergate-based business will spotlight its Twinkle Toes collection – a not-for-profit range of silver and 9k gold jewellery. The range was created specifically…
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