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Charms

Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.

Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.

  • May- 2023 -
    30 May
    DesignersAnia Haie unveils first charm collection

    Ania Haie unveils first charm collection

    Demi-fine jewellery brand Ania Haie has unveiled its first ever charm collection entitled Pop Charms. The collection is inspired by the vibrant colours and mixed media styles that define the Pop Art era. The collection offers a choice of 29 charms to add to bracelets and necklaces. Furthermore there is…

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  • Apr- 2023 -
    27 April
    RetailersSeol and Gold launches Brighton tattoo artist collab

    Seol and Gold launches Brighton tattoo artist collab

    Seol and Gold has announced the launch of The Sophie Floyd Edit, its first collaboration with Brighton-based content creator and tattoo artist Sophie Floyd, on 3 May 2023. As a predominately online brand that was born and based in East Sussex, Seol and Gold set up its first stand-alone store…

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  • Mar- 2023 -
    31 March
    RetailersThomas Sabo launches new Charm Club collection

    Thomas Sabo launches new Charm Club collection

    Thomas Sabo has launched its new Charm Club collection. Charm Club offers a range of necklaces, rings, bracelets, pendants, and earrings. The new jewellery pieces can be stacking or can simply be hooked onto hoops to create your own piece of jewellery. The new three-dimensional charm designs are made of…

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  • 29 March
    DesignersLeicester CME unveils Woodland collection

    Leicester CME unveils Woodland collection

    Leicester CME has unveiled its new collection entitled Woodland, inspired by nature. The 20-piece collection features pendants, and earrings all inspired by the woodland. The designs feature leaves and insects in mandala styles with a contemporary twist and charms including ferns, dragonflies, ladybirds, moths, birds, tree rings and more. The…

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  • 20 March
    ManufacturersNtinga launches new Bubble charm collection

    Ntinga launches new Bubble charm collection

    Ntinga has announced the launch of its newest collection of sentimental charms, the Bubble charm collection. The new charm collection is a collectible and customisable line of charms that can be added to and worn as a bracelet or a necklace. Founder and managing director Howard Graham’s mother was the…

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  • Jan- 2023 -
    25 January
    DesignersLoquet launches line inspired by Charlie Mackesy

    Loquet launches line inspired by Charlie Mackesy

    Loquet London has announced the launch of its ‘The Boy, the Mole, the Fox and the Horse’ collection inspired by the illustrations of Charlie Mackesy. Loquet has designed a collection of charms, each of which depict Mackesy’s much-loved characters of the boy, the mole, the fox and the horse, an…

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  • 6 January
    RetailersLoquet unveils new collection to celebrate year of rabbit

    Loquet unveils new collection to celebrate year of rabbit

    Loquet has unveiled their latest collection based on the lunar new year, and the start of the year of the rabbit, with three three new charms aimed as talismans for the year ahead. First, the jeweller has created a yellow gold rabbit with pink enamel ears and a diamond tail,…

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  • Dec- 2022 -
    23 December
    DesignersFabergé announces exclusive collaboration with Yorkshire jeweller

    Fabergé announces exclusive collaboration with Yorkshire jeweller

    Fabergé is set to launch a Yorkshire Rose egg pendant at Easter, designed exclusively by Yorkshire jewellery designer Kay Bradley who runs the independent boutique jewellery business Bradley’s Jewellers in York. The piece features a hand-enamelled Yorkshire Rose with a yellow sapphire centre in homage to the region’s heritage. Bradley…

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  • 2 December
    RetailersDior unveils new jewellery line La Rose Dior

    Dior unveils new jewellery line La Rose Dior

    Dior has unveiled a new selection of jewellery and timepieces, The La Rose Dior line. It features a range of jewellery designed by artistic director Victoire de Castellane, including rings in pink or yellow gold. It also includes watches adorned with diamonds, such as the La D de Dior Satine,…

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  • Oct- 2022 -
    27 October
    RetailersDior unveils Rose des Vents collection

    Dior unveils Rose des Vents collection

    Dior has announced its newest collection, Rose des Vents, conceived as an “odyssey on the four winds”. It features a range of semi-precious stones in Monsieur Dior’s favourite colours adorning reversible medallions. Edged with a gold rice grain setting recalling a sailor’s rope, each motif is to be worn showing…

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