Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Oct- 2022 -27 OctoberRetailers
Dior unveils Rose des Vents collection
Dior has announced its newest collection, Rose des Vents, conceived as an “odyssey on the four winds”. It features a range of semi-precious stones in Monsieur Dior’s favourite colours adorning reversible medallions. Edged with a gold rice grain setting recalling a sailor’s rope, each motif is to be worn showing…
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Jul- 2022 -7 JulyRetailers
CME unveils new Collectables Collection
CME has launched its new Collectables Collection amid rising demand for personalisation across jewellery sales. The range comprises a hinged heart necklace and a collection of petite charms, available in yellow gold-plate and sterling silver which can be added to the necklace. CME said that retailers can consider marketing these…
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Jan- 2022 -31 JanuaryRetailers
Lebrusan Studio raises £1,000 for anti-child labour campaign
Ethical jewellery brand Lebrusan Studio has relaunched its anti-child labour fundraiser, having raised £1,000 for the Global March Against Child Labour. The London and Brighton-based jeweller spent six months gathering funds for the Global March. It offered rewards in exchange for donations, including pairs of hand-crafted silver filigree stud earrings…
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Dec- 2021 -23 DecemberRetailers
Auree to debut on Liberty’s online shop
Jewellery brand Auree will debut a selection of pieces from various collections on department store Liberty’s online shop. A curated edit is now available within the store’s jewellery section, including necklaces, bracelets and earrings priced from £30. The launch marks the continuation of a wholesale expansion for Auree, who set…
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7 DecemberRetailers
Star Animal Sundays launches new pendant collection
Star Animal Sundays has announced the launch of a new collection which comprises 19 pendants. The pendants are made of polished repurposed gold and round cut diamonds and are available on Net-a-Porter for £590. Star Animal Sunday charms are handmade in Los Angeles and New York City of repurposed 10K…
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Nov- 2021 -11 NovemberRetailers
DCK Group launches children’s accessories brand
DCK Group, an independent fashion jewellery business, has announced the launch of its new children’s accessories brand called Flitzy. The Flitzy brand offers a new range of jewellery and hair accessories, as well as fashion pieces for young children. The range comprises collectible charms, pendant necklaces, headbands and statement rings…
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Oct- 2021 -7 OctoberRetailers
Lark and Berry to release new advent box
Lark and Berry is set to release its Charms Box Advent Calendar, a 12-day set featuring the brand’s new gold, detachable charms collection. The charms complement the brand’s existing range of over 40 earrings and piercing hoops in 14K gold. This year’s advent box can be ordered online and will…
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Sep- 2021 -9 SeptemberRetailers
Loveness Lee launches the ‘Alphabet Collection’
Independent jewellery brand Loveness Lee, has announced the launch of the “Alphabet Collection”, a handcrafted 26-piece assembly of letter pendants. Each unisex pendant is handcrafted in London and sustainably made with certified recycled sterling silver, locally sourced materials, and then finished in a choice of argenti silver or 18ct gold…
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3 SeptemberProduct Launches
With Love Darling launches ‘Nature Inspired’ collection
Jewellery brand With Love Darling has released a ‘Nature Inspired’ jewellery collection in time for AW21. The Autumn inspired charms feature animal and plant-centric jewellery made from either 18ct gold vermeil or 925 nickel-free and rhodium plated sterling silver. The Nature Inspired pieces add to an extensive “Global Goals” collection…
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Aug- 2021 -24 AugustRetailers
Lily Charmed to celebrate 10-year anniversary with new Christmas collection
Lily Charmed has revealed that it will be celebrating its upcoming 10-year anniversary with the launch of the Star Cluster Christmas collection which will be available from October 2021, and a selection of new charm bracelets for Christmas. Founded in 2011 by Lucy Lee, the first pieces launched by the…
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