Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Dec- 2021 -7 DecemberRetailers
Star Animal Sundays launches new pendant collection
Star Animal Sundays has announced the launch of a new collection which comprises 19 pendants. The pendants are made of polished repurposed gold and round cut diamonds and are available on Net-a-Porter for £590. Star Animal Sunday charms are handmade in Los Angeles and New York City of repurposed 10K…
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Nov- 2021 -11 NovemberRetailers
DCK Group launches children’s accessories brand
DCK Group, an independent fashion jewellery business, has announced the launch of its new children’s accessories brand called Flitzy. The Flitzy brand offers a new range of jewellery and hair accessories, as well as fashion pieces for young children. The range comprises collectible charms, pendant necklaces, headbands and statement rings…
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Oct- 2021 -7 OctoberRetailers
Lark and Berry to release new advent box
Lark and Berry is set to release its Charms Box Advent Calendar, a 12-day set featuring the brand’s new gold, detachable charms collection. The charms complement the brand’s existing range of over 40 earrings and piercing hoops in 14K gold. This year’s advent box can be ordered online and will…
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Sep- 2021 -9 SeptemberRetailers
Loveness Lee launches the ‘Alphabet Collection’
Independent jewellery brand Loveness Lee, has announced the launch of the “Alphabet Collection”, a handcrafted 26-piece assembly of letter pendants. Each unisex pendant is handcrafted in London and sustainably made with certified recycled sterling silver, locally sourced materials, and then finished in a choice of argenti silver or 18ct gold…
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3 SeptemberProduct Launches
With Love Darling launches ‘Nature Inspired’ collection
Jewellery brand With Love Darling has released a ‘Nature Inspired’ jewellery collection in time for AW21. The Autumn inspired charms feature animal and plant-centric jewellery made from either 18ct gold vermeil or 925 nickel-free and rhodium plated sterling silver. The Nature Inspired pieces add to an extensive “Global Goals” collection…
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Aug- 2021 -24 AugustRetailers
Lily Charmed to celebrate 10-year anniversary with new Christmas collection
Lily Charmed has revealed that it will be celebrating its upcoming 10-year anniversary with the launch of the Star Cluster Christmas collection which will be available from October 2021, and a selection of new charm bracelets for Christmas. Founded in 2011 by Lucy Lee, the first pieces launched by the…
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23 AugustRetailers
Hill and Friends expands jewellery offering with new bracelet collection
Hill and Friends has announced that it has expanded its jewellery offering with the launch of new leather wrap charm bracelets and bangle collections with prices starting from £195. Designed by the brand’s creative director Emma Hill, the bangles come in silver with gold plating or silver and black enamel…
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Jul- 2021 -7 JulyProduct Launches
Atelier VM announces two L’Essenziale additions
Atelier VM, the fine jewellery brand, has announced two additions to its L’Essenziale collection for Summer 2021. The necklace and anklet are designed to tell a story of “love and unity to last a lifetime” through the minimalist pieces. Customers can design the pieces themselves, selecting the chain and charms…
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Jun- 2021 -24 JuneProduct Launches
DCK partners with Next to launch AELA brand
DCK Group, an independent global fashion jewellery business, has announced the launch of its AELA brand in partnership with Next. Designed and developed by DCK, the 80-piece collection will be available both across Next’s online store and its 500 UK sites. The bespoke pieces take inspiration from current motifs and…
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15 JuneRetailers
Lebrusan Studio launches anti-child labour fundraiser
Jewellery brand Lebrusan Studio has launched a £1,000 fundraiser in aid of the Global March Against Child Labour. To incentivise customers, the brand is offering rewards in exchange for donations, including pairs of crafted filigree stud earrings and a number of silver charms as well as discount codes for use…
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