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Charms

Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.

Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.

  • Jan- 2020 -
    13 January
    DesignersSif Jakobs launches new collection

    Sif Jakobs launches new collection

    Sif Jakobs has announced the launch of its new Spring 2020 collection. The new collection, entitled Portofino, features a mix of “classic” styles inspired by medallions. The new pieces feature charms and pendants in silver and gold plated silver with the addition of zirconia stones.  It also features small pendant…

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  • Nov- 2019 -
    12 November
    ManufacturersLinks of London is proof the crazes come and go

    Links of London is proof the crazes come and go

    Some years ago now, Jewellery Focus was alone among the British jewellery trade press in suggesting that the explosion of ‘affordable brands’ through the indies was, firstly, not going to last, secondly, a bad deal for jewellers, and therefore thirdly, not a cause for unalloyed celebration. Subsequently, many of these brands which…

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  • 5 November
    RetailersPandora sales slip in third quarter

    Pandora sales slip in third quarter

    Jewellery brand Pandora has reported a 10% drop in like-for-like sales in its third-quarter results. Overall earnings over the quarter, before interest and tax, fell by 25%. Meanwhile, the company’s organic growth for the year is expected to land between -7% and -9%, despite previous forecasts of a growth between…

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  • Sep- 2019 -
    27 September
    DesignersRenné Jewellery launches first ever men’s collection

    Renné Jewellery launches first ever men’s collection

    Mother and daughter design duo Helen and Annie Rennison, have today announced the launch of the first men’s collection for Renné Jewellery. The collection comprises rings, bracelets, chains and charms, all made from sterling silver, 18ct gold and a variety of vibrant semi-precious stones. According to the brand, the launch…

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  • May- 2019 -
    29 May
    AppointmentsLinks of London appoints Dominic Jones as global creative director

    Links of London appoints Dominic Jones as global creative director

    Links of London has appointed British jewellery designer, Dominic Jones, as the brand’s new global creative director. Jones graduated from Sir John Cass School of Art and Design in 2007 and launched his own label in 2009, he went on to consult for Fabergé, later becoming the creative director of…

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  • 20 May
    Voice On The HighstreetVoice on the High Street – Joshua James Jewellery

    Voice on the High Street – Joshua James Jewellery

    Tell me about the history of Joshua James Jewellery? Since 2009, Joshua James has sourced fine jewellery, charms, watches and fashion pieces from some of the world’s top brands. Founded by managing director Shaun Bell, the flagship store opened on The Weir in the popular town of Hessle, East Yorkshire,…

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  • 9 May
    AnalysisHow jewellers can utilise their independent status

    How jewellers can utilise their independent status

    As an independent jewellery retailer or brand, you are in a unique position to highlight your status as a smaller business, and capitalise on this. According to The Federation of Small Businesses, 52% of all private sector turnover comes from small businesses. This is but one statistic indicative of the…

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  • Apr- 2019 -
    2 April
    CrimeJewellery worth £500,000 stolen in Pandora burglary

    Jewellery worth £500,000 stolen in Pandora burglary

    Sussex Police are investigating a break-in at Pandora jewellers in Swan Walk, Horsham, after £500,000 worth of jewellery was stolen on 22 March. According to the police, the alarm was raised just before 12.30am with a report that six masked men had broken into the rear of the building, put…

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  • Oct- 2018 -
    16 October
    FeaturesDesign Walkthrough – Anaïs Paris

    Design Walkthrough – Anaïs Paris

    Following a soft launch to the jewellery trade at this year’s Jewellery & Watch Show in Birmingham, HD Group will announce the release of its third, and possibly final, brand later this year. The brand, Anaïs Paris, is inspired by the ‘floating locket’ concept which according to Adryan Cresswell, head…

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  • Sep- 2018 -
    26 September
    FeaturesWhat is composable jewellery?

    What is composable jewellery?

    Creating your own unique look has long been an important part of the fashion industry for decades, from copying the fashion style of Marilyn Monroe to wearing the latest items of clothing from David Beckham, people around the world strive to wear what’s ‘on-trend’. Consumers use fashion, and its various…

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