Charms
Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.
Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.
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Aug- 2015 -13 AugustInternational
Endless Jewelry enters 25th market with Switzerland launch
Danish charm bracelet brand Endless Jewelry has announced its entry into the Swiss market, its 25th since it launched two years ago. The brand is teaming up with trade agency Heno SA to manage the launch in Switzerland. Founder Jesper Nielsen said: “When we worked with Pandora CWE, Switzerland was…
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Jul- 2015 -23 JulyAppointments
Clogau appointed exclusive distributor of Endless Jewelry in UK and Ireland
Welsh jewellery brand Clogau has been appointed exclusive distributor for Endless Jewelry in the UK and Ireland. Endless is the fastest-growing new jewellery brand worldwide, and in less than two years its range of leather bracelets and charms has entered 24 markets on four continents. Ben Roberts, managing director of Clogau, said: “At Clogau…
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May- 2015 -21 MayDesigners
Endless doubles manufacturing capacity to meet global demand
Fast growing composable jewellery brand Endless Jewelry has announced plans to upscale its production in an order to meet an increase in global demand. The firm said that it will make improvements to its production chain, and upgrade and double its manufacturing capacity for its bracelet and charm-concept jewellery.…
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14 MayTaking Stock
Goldmajor
Goldmajor – one of the largest suppliers of amber in the UK – has unveiled its new collection of marcasite jewellery. The collections include a Chinese-style colour infused enamel and marcasite pendant with a freshwater pearl, a marcasite brooch styled with a Celtic twist, along with a range of earrings…
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Mar- 2015 -19 MarchCelebrities
VIDEO: Endless reveals new Jennifer Lopez video promotion
Endless Jewelry has revealed a new video with brand ambassador and designer Jennifer Lopez, endorsing her SS15 bracelet and charm collection. The release of the video follows the global superstar sharing her bracelet and charm designs from the Jennifer Lopez Collection by Endless Jewelry on social media last week. The…
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Feb- 2015 -18 FebruaryInternational
Endless signs 140 doors in Australia meetings roadshow
Fast-growing charm bracelet brand Endless Jewelry has signed with 140 new stockists in the Australian market during the first week of a roadshow meeting hundreds of jewellers. Following a successful week of meetings with more than 250 jewelers in the main markets of Australia, Endless Jewelry is now set to officially open in its 20th…
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6 FebruaryCelebrities
Endless Jewelry reports $30m sales in dazzling first year
The new leather bracelet and charms brand Endless Jewelry has had a storming first year of trading, according to its CEO and founder, Jesper Nielsen. Nielsen told Jewellery Focus the company turned over $30 million in its first full year of trading, and has big plans for expansion in the year ahead.…
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Jan- 2015 -16 JanuaryProduct Launches
Endless Jewelry reveals first glimpse of Jennifer Lopez Collection
Endless Jewelry, the collectible charm bracelet brand, has today revealed a sneak peek of its brand new Jennifer Lopez Collection. The new collection will feature 42 new charms in silver, yellow gold plating, along with rose gold plating introduced for the very first time. The collection will also feature two…
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Nov- 2014 -27 NovemberManufacturers
Beaverbrooks signs Endless Jewelry for 65 stores
Beaverbrooks has entered into a brand new partnership that will see Endless Jewelry’s bracelets and charms sold in all 65 Beaverbrooks stores across the UK. Jesper Nielsen, founder and CEO of Endless, said: “We are extremely proud to enter a partnership with Beaverbrooks and I believe that this new partnership will…
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20 NovemberCelebrities
Endless Jewelry unveils striking new Jennifer Lopez campaign image
Endless Jewelry, the new charm and bracelet jewellery launched by Danish entrepreneur Jesper Nielsen, has unveiled the first official campaign image of Jennifer Lopez modelling her namesake designs. The partnership with Jennifer Lopez will last three years, and Lopez herself has designed the particular pieces under her umbrella collection for the brand.…
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