Danish charm bracelet brand Endless Jewelry has announced its entry into the Swiss market, its 25th since it launched two years ago.
The brand is teaming up with trade agency Heno SA to manage the launch in Switzerland.
Founder Jesper Nielsen said: “When we worked with Pandora CWE, Switzerland was one of our key markets. A major part of the success was our cooperation with the people behind Heno and, needless to say, I am very pleased, we can now announce a new partnership with our old partners.
“Switzerland a very important market in the jewellery industry, and it holds a great, proven potential. A number of agreements are in place for the launch already, and ultimately we expect to have around 150 points of sale with the first mono-brand Endless store to open in 2016.”
The firm believes the brand is very close to covering “all essential markets” in Europe. Nielsen added: “We are in the process of establishing ourselves in key positions in a number of new markets, which will be announced over the coming months.”
Endless is reportedly the fastest growing new jewellery brand worldwide. In less than two years the collection of leather wrap bracelets, necklaces and charms has entered 25 markets on four continents.
A key element of the Endless business is the Jennifer Lopez Collection, in which the bracelets, charms and necklaces are all designed and inspired by the popstar and actress herself. She is also the brand’s official brand ambassador.
Endless Jewelry has just launched its AW15 Collection, with new charm bracelet colours and new Three String bracelets across its mainline and Jennifer Lopez Collection.