Links of London has appointed British jewellery designer, Dominic Jones, as the brand\u2019s new global creative director.\r\n\r\nJones graduated from Sir John Cass School of Art and Design in 2007 and launched his own label in 2009, he went on to consult for Faberg\u00e9, later becoming the creative director of Astley Clarke. He was the first jewellery designer to win the British Fashion Council\u2019s New Gen award, which he went on to win the maximum of five times.\r\n\r\nJones said: \u201cI\u2019m honoured to have the opportunity to work for this iconic British brand at such an exciting time.I really like that there was something inherently inclusive in the inception of the brand; offering distinctly unisex and lifestyle pieces before they became a cornerstone of fashion. This resonated with me, as it was the approach I took when I started my own label.\r\n\r\n\u201cMy goal is to create beautiful and timeless pieces that capture the feeling of today; pieces that carry an intrinsic strength and combine the boldness and desire for personal expression that men and women have today.\u201d\r\n\r\nAnnia Spiliopoulos, Global CEO of Links of London, added: \u201cWe are thrilled to have Dominic on board and I am confident that he will contribute greatly to delivering our vision and establishing Links of London as a leading British lifestyle brand. For me, the starting point for a strong brand is a strong product. A product that is created with honest intentions and personal inspiration.\r\n\r\n\u201cHis work and personality allow him to speak to a new generation of consumer, connecting with them on a profound level. He is a designer with a conscience, who embodies our brand values and uses his work to communicate, to bring meaning and to inspire.\u201d\r\n\r\nJones has already overseen this season\u2019s new collections; Wholehearted, Orbs and Wildlife charms. His first full collection for Links of London will launch in mid-September this year.