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Charms

Charms continue to hold strong appeal in the UK jewellery market, offering retailers and designers a versatile product category that blends personalisation with collectability. From traditional silver and gold pieces to contemporary designs featuring enamel, gemstones, and innovative motifs, charms represent a key revenue stream for jewellers targeting both gifting and self-purchase segments.

Jewellery Focus covers the latest developments in the charms sector, including new product launches, trend analysis, and insights into consumer preferences driving this market. Our reporting also examines supply chain dynamics, marketing strategies from leading brands, and opportunities for independent jewellers and manufacturers to innovate in design and presentation.

  • Mar- 2023 -
    29 March
    DesignersLeicester CME unveils Woodland collection

    Leicester CME unveils Woodland collection

    Leicester CME has unveiled its new collection entitled Woodland, inspired by nature. The 20-piece collection features pendants, and earrings all inspired by the woodland. The designs feature leaves and insects in mandala styles with a contemporary twist and charms including ferns, dragonflies, ladybirds, moths, birds, tree rings and more. The…

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  • 20 March
    ManufacturersNtinga launches new Bubble charm collection

    Ntinga launches new Bubble charm collection

    Ntinga has announced the launch of its newest collection of sentimental charms, the Bubble charm collection. The new charm collection is a collectible and customisable line of charms that can be added to and worn as a bracelet or a necklace. Founder and managing director Howard Graham’s mother was the…

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  • Jan- 2023 -
    25 January
    DesignersLoquet launches line inspired by Charlie Mackesy

    Loquet launches line inspired by Charlie Mackesy

    Loquet London has announced the launch of its ‘The Boy, the Mole, the Fox and the Horse’ collection inspired by the illustrations of Charlie Mackesy. Loquet has designed a collection of charms, each of which depict Mackesy’s much-loved characters of the boy, the mole, the fox and the horse, an…

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  • 6 January
    RetailersLoquet unveils new collection to celebrate year of rabbit

    Loquet unveils new collection to celebrate year of rabbit

    Loquet has unveiled their latest collection based on the lunar new year, and the start of the year of the rabbit, with three three new charms aimed as talismans for the year ahead. First, the jeweller has created a yellow gold rabbit with pink enamel ears and a diamond tail,…

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  • Dec- 2022 -
    23 December
    DesignersFabergé announces exclusive collaboration with Yorkshire jeweller

    Fabergé announces exclusive collaboration with Yorkshire jeweller

    Fabergé is set to launch a Yorkshire Rose egg pendant at Easter, designed exclusively by Yorkshire jewellery designer Kay Bradley who runs the independent boutique jewellery business Bradley’s Jewellers in York. The piece features a hand-enamelled Yorkshire Rose with a yellow sapphire centre in homage to the region’s heritage. Bradley…

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  • 2 December
    RetailersDior unveils new jewellery line La Rose Dior

    Dior unveils new jewellery line La Rose Dior

    Dior has unveiled a new selection of jewellery and timepieces, The La Rose Dior line. It features a range of jewellery designed by artistic director Victoire de Castellane, including rings in pink or yellow gold. It also includes watches adorned with diamonds, such as the La D de Dior Satine,…

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  • Oct- 2022 -
    27 October
    RetailersDior unveils Rose des Vents collection

    Dior unveils Rose des Vents collection

    Dior has announced its newest collection, Rose des Vents, conceived as an “odyssey on the four winds”. It features a range of semi-precious stones in Monsieur Dior’s favourite colours adorning reversible medallions. Edged with a gold rice grain setting recalling a sailor’s rope, each motif is to be worn showing…

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  • Jul- 2022 -
    7 July
    RetailersCME unveils new Collectables Collection

    CME unveils new Collectables Collection

    CME has launched its new Collectables Collection amid rising demand for personalisation across jewellery sales. The range comprises a hinged heart necklace and a collection of petite charms, available in yellow gold-plate and sterling silver which can be added to the necklace. CME said that retailers can consider marketing these…

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  • Jan- 2022 -
    31 January
    RetailersLebrusan Studio raises £1,000 for anti-child labour campaign

    Lebrusan Studio raises £1,000 for anti-child labour campaign

    Ethical jewellery brand Lebrusan Studio has relaunched its anti-child labour fundraiser, having raised £1,000 for the Global March Against Child Labour. The London and Brighton-based jeweller spent six months gathering funds for the Global March. It offered rewards in exchange for donations, including pairs of hand-crafted silver filigree stud earrings…

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  • Dec- 2021 -
    23 December
    RetailersAuree to debut on Liberty’s online shop

    Auree to debut on Liberty’s online shop

    Jewellery brand Auree will debut a selection of pieces from various collections on department store Liberty’s online shop. A curated edit is now available within the store’s jewellery section, including necklaces, bracelets and earrings priced from £30. The launch marks the continuation of a wholesale expansion for Auree, who set…

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