Tracr
Tracr, the blockchain-powered platform developed by De Beers, is transforming how the diamond supply chain ensures provenance, authenticity, and ethical sourcing. For UK jewellery industry professionals — from independent retailers to large-scale wholesalers — Tracr represents a major innovation in transparency and consumer trust. Jewellery Focus covers the latest news and developments from Tracr, including technology updates, industry adoption, integration by suppliers, and its impact on diamond trading and retail. Our reporting explores how Tracr is shaping best practice, supporting responsible sourcing, and offering competitive advantages for jewellers committed to traceability.
-
Aug- 2018 -16 AugustAppointments
Tracr appoints Jim Duffy as GM to lead the next phase of the platform’s development
Tracr, the end-to-end diamond industry blockchain being developed by De Beers Group in collaboration with industry stakeholders, has announced the appointment of Jim Duffy as general manager to lead the next phase of the platform’s development. Duffy is joining Tracr as the platform starts to build greater scale, with more…
Read More » -
Jul- 2018 -3 JulyFeatures
Blockchain – The technology pulling the jewellery industry into the future
“In two to five years we won’t be talking about Blockchain, it will just be one of those things that is a given,” says Leanne Kemp. She is CEO of Everledger, a global startup that uses the best of emerging technology including Blockchain, Smart Contracts and Machine Vision to assist…
Read More » -
May- 2018 -24 MayRetailers
Signet jewellers joins De Beers blockchain platform Tracr
Signet Jewelers will be the first retailer to join Tracr, an end-to-end diamond blockchain being developed by the De Beers group in collaboration with the diamond industry. A project team at Signet will work alongside the Tracr team to ensure the platform meets the needs of the jewellery manufacture and…
Read More » -
11 MayCurrent Affairs
De Beers successfully tracks first diamonds from mine to retail on blockchain
The De Beers Group has announced that it has successfully tracked 100 high-value diamonds along the value chain during the pilot of its industry blockchain platform. An immutable and secure digital trail was created for a selection of rough diamonds mined by De Beers as they moved from the mine,…
Read More »
