Green brings with him more than four decades of industry experience. He will be responsible for the sales of the group’s responsibly sourced bullion and investment products.
In his new role, he will work with new and existing customers to showcase the group’s stock of British-made wedding rings, which are all manufactured using responsibly sourced Single Mine Origin (SMO) certified gold.
Green joins from Baird and Co. in Hatton Garden, where he has managed the company’s wedding rings, industrial and bullion product departments for the last 16 years.
He previously spent almost twenty years in management with gold bullion dealer, J Blundell and Sons, having begun his career with watchmakers, Benford O’Shea in the 1980s.
Green said: “I’m thrilled to join such a well-known and respected family business. I have been in the trade for a considerable time and having come from a production background, I know that there are very few refiners who can offer what Betts can.
“I look forward to supporting the company in generating interest in its comprehensive range of SMO wedding rings, bullion and investment products.”
Charlie Betts, managing director, added: “We’re pleased to have appointed someone of Peter’s vast experience during an exciting period for our business.
“He will play a key role in helping us to develop our wedding rings sales, where we believe we have a compelling story to tell. All of our rings are CNC engineered and made using SMO gold, making them the highest quality and most responsibly sourced products of their kind on the market.”