The brand originally announced the news in December and are now sharing more details of how the new 4,476 square feet spanning two floors will further Vashi’s mission.
In addition to a “state-of-the-art workshop” on the shop floor, in full view of customers, the store will feature makers’ benches in the windows that can be seen from the surrounding streets.
The store will also offer ready-to-wear collections, customised pieces and the chance to design bespoke pieces from scratch.
Furthermore it will feature private consultation rooms as well as a review and try-on experience, and a laboratory which is visible to customers. Additionally there will be a bespoke lounge bar and seating area.
Vashi Dominguez, founder and CEO, said: “The world has changed and jewellery has to change with it. At Vashi, with the new Covent Garden store, we have been working on a retail concept that people will want to spend time in.
“We want jewellery to be accessible, interactive and most of all personal. We want to make Vashi stores a place where people can discover, ideate, create, and be delighted with the final result.”