British jewellery brand Laura Bond, has announced that its latest collection of solid gold earrings for curated ears will launches today (Friday 7 May 2021).
The jeweller is an Edinburgh based, family run, earring brand, specialising in affordable solid gold (9k, 14k) pieces for cartilage piercings.
Over 70% of the brand’s collection is made in the UK.
The brand launched in summer 2019, initially as a “side hustle” for founder, Laura Bond. She soon set her sights on her own e-commerce venture and spent months sourcing manufacturers handpicked for their quality and expertise, as well as their strong ethical values.
Later in 2019, after a successful launch period, she and her husband made the decision to leave their full-time employment and focus entirely on their new business.
Bond said: “After spending so much time outside during the last year I really took inspiration from my own garden and local parks for this collection.
“I was influenced by the natural world and the collection features studs, hoops and charms in the shape of vines, daisy chains, bees, garden snakes and butterflies. The pieces are dainty and feminine with the signature sparkle that our customers have come to expect from our designs.”