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Covent Garden

Covent Garden is one of London’s most vibrant jewellery districts, boasting a mix of luxury boutiques, independent designers, artisan workshops, and tourist-driven retail outlets. A hub for both heritage brands and emerging talent, the area reflects trends in bespoke craftsmanship, footfall-driven sales strategies, and experiential retail. Jewellery Focus delivers in-depth coverage of Covent Garden’s dynamic trade ecosystem, including new store openings, retail performance, artisan showcases, consumer trends, and collaboration opportunities between designers and local hospitality venues. Our reporting supports UK and London-based jewellers, designers, retailers, and suppliers by providing actionable insights into operating, sourcing, and marketing within this prime retail destination.

  • Aug- 2024 -
    20 August
    RetailersMissoma opens first Leeds store

    Missoma opens first Leeds store

    Missoma has opened its first store outside of London in Redical’s Victoria Leeds. The British jewellery brand, which opened its latest store on Friday 16 August, is Missoma’s second-ever permanent store, following the opening of the Covent Garden store in November 2023. Located in Victoria Quarter’s County Arcade with a…

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  • Jul- 2024 -
    5 July
    ManufacturersWolf celebrates 190th anniversary with book

    Wolf celebrates 190th anniversary with book

    Wolf has added to the celebrations of its 190th anniversary by releasing a book; Wolf: A Family History of Boxmaking. The book, written by Simon Wolf and Rachael Taylor, tells the story of Wolf all the way from its foundation in 1834. It includes photography and untold tales of the…

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  • Jun- 2024 -
    17 June
    RetailersWolf appoints new UK&I sales director

    Wolf appoints new UK&I sales director

    Wolf, the 190-year-old luxury watch and jewellery storage brand, has announced the appointment of Christopher Strange as sales director UK and Ireland. Bringing over 20 years of experience in the watch and jewellery industry, his journey began as a bench jeweller, at an independent jeweller in Chelmsford after studying silversmithing,…

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  • 6 June
    DesignersWolf opens first ever pop-up shop

    Wolf opens first ever pop-up shop

    Wolf has announced that it has opened its first ever pop-up shop in London’s Covent Garden. The store, which opened on 5 June, is part of the company’s year long celebration of its 190th anniversary. The store is located in the heart of Covent Garden’s Seven Dials neighbourhood at 72…

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  • Jul- 2023 -
    14 July
    ManufacturersHickman Shearer to auction off final assets of Vashi

    Hickman Shearer to auction off final assets of Vashi

    Equipment sales specialists Hickman Shearer has been commissioned to auction off the final assets from Vashi’s West End headquarters and workshops. The news comes after Vashi fell into administration earlier this year and its online operation, which accounted for 80% of Vashi’s business, was sold to Queensmith, a Hatton Garden-based,…

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  • May- 2023 -
    16 May
    RetailersLily Arkwright opens London showroom

    Lily Arkwright opens London showroom

    Lily Arkwright has announced the opening of its new London showroom as a result of strong customer demand. This new showroom is the first venture south for the sustainable fine jewellery brand established in Manchester. The brand’s current showroom is based in Didsbury and situated on the first floor of…

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  • 10 May
    RetailersQueensmith acquires Vashi.com domain

    Queensmith acquires Vashi.com domain

    Queensmith has announced the acquisition of Vashi.com’s domain following its liquidation, for an undisclosed sum. In addition to purchasing the Vashi domain, Queensmith has also employed a number of Vashi staff who had been left redundant in the wake of its collapse. Despite achieving sales of £100m in 2021 and…

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  • Nov- 2021 -
    26 November
    RetailersVashi unveils flagship store at Old Bond Street

    Vashi unveils flagship store at Old Bond Street

    Vashi has announced that its newest flagship store will open on the corner of Old Bond Street and Piccadilly in spring 2022. The store provides 4,500 square feet of space and it will offer customers fine jewellery as well as Vashi’s signature workshop, inviting customers to become part of the…

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  • Aug- 2021 -
    26 August
    Product LaunchesTatty Devine launches AW21 ‘I’m only dreaming’ collection

    Tatty Devine launches AW21 ‘I’m only dreaming’ collection

    London-based jewellery company Tatty Devine has launched its new AW21 “I’m only dreaming” collection both online and at its Covent Garden shop today (26 August 2021). Designed by Harriet Vine, creative director at the firm, the pieces have been handmade in small batches by an all-female team in Kent. Priced…

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  • 9 August
    DesignersThe Alkemistry adds three designers to jewellery brand curation

    The Alkemistry adds three designers to jewellery brand curation

    London-based fine jewellery and multi-brand store, The Alkemistry, has announced the addition of three designers to both its Covent Garden and online curation of fine jewellery brands. Some 80 designs from the three brands will be launched to align with The Alkemistry’s own-brand range of personal luxury jewellery. Available from…

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