Covent Garden
Covent Garden is one of Londonโs most vibrant jewellery districts, boasting a mix of luxury boutiques, independent designers, artisan workshops, and tourist-driven retail outlets. A hub for both heritage brands and emerging talent, the area reflects trends in bespoke craftsmanship, footfall-driven sales strategies, and experiential retail. Jewellery Focus delivers in-depth coverage of Covent Gardenโs dynamic trade ecosystem, including new store openings, retail performance, artisan showcases, consumer trends, and collaboration opportunities between designers and local hospitality venues. Our reporting supports UK and London-based jewellers, designers, retailers, and suppliers by providing actionable insights into operating, sourcing, and marketing within this prime retail destination.
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Aug- 2021 -9 AugustDesigners
The Alkemistry adds three designers to jewellery brand curation
London-based fine jewellery and multi-brand store, The Alkemistry, has announced the addition of three designers to both its Covent Garden and online curation of fine jewellery brands. Some 80 designs from the three brands will be launched to align with The Alkemistryโs own-brand range of personal luxury jewellery. Available from…
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Apr- 2021 -30 AprilRetailers
Vashi to open seventh and largest store in Covent Garden
Vashi has unveiled its seventh and largest flagship store in Covent Garden Piazza which will open on 27 May 2021. The brand originally announced the news in December and are now sharing more details of how the new 4,476 square feet spanning two floors will further Vashiโs mission. In addition…
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15 AprilRetailers
Bucherer opens new boutique in Covent Garden
Bucherer has announced the opening of a new boutique in Londonโs Covent Garden district, unveiling a new chapter in its continued UK expansion. The new boutique is finished with materials such as bronze metal and locally sourced natural stone. Originally two shops combined, the square floor plan offers over 4,000…
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Mar- 2021 -25 MarchProduct Launches
The Alkemistry launches luxury piercing package
The Alkemistry has introduced a new luxury piercing package entitled the โMinnie Packageโ, which aims to offer children aged seven to 16 a calming experience getting their ears pierced for the first time at its Floral Street flagship store for ยฃ55. Included in the package is a low sugar fruit…
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Dec- 2020 -8 DecemberNews
Vashi to open new flagship store in London
Bespoke jewellery brand Vashi has announced that its new flagship store, located on the corner of Londonโs Covent Garden Piazza and James Street, will be opening in spring 2021. The new store spans across 4,476 square feet onto two floors, making it the seventh and largest store for the brand.…
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Oct- 2020 -16 OctoberNews
e&e Jewellery opens new Covent Garden branch
Mercersโ Company has announced that independent jewellers, e&e Jewellery, has signed for a new boutique on Neal Street in Londonโs Covent Garden.ย The 500 sq ft e&e Jewellery space, located in the center of Covent Garden, is one of five in London and forms part of the brandโs European expansion…
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Oct- 2019 -17 OctoberProduct Launches
JewelStreet to launch Covent Garden pop-up
Online marketplace for independent handcrafted jewellery, JewelStreet, is to launch a jewellery pop-up shop in Covent Garden, London, to celebrate International Jewellery Designer Day from 19 October to 21 October. The pop-up will feature handcrafted jewellery from 30 independent designers, live demonstrations of jewellery making will also be taking place…
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Jul- 2019 -15 JulyAdvice
Why the in-store shopping experience is irreplaceable
Thereโs no denying that the shopping experience has truly transformed over time. However, itโs also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. A change in shopping habits More of us know what we want when we walk into a shop. In fact, 98%…
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12 JulyBrand Profiles
My Store: Alex Monroe Jewellery
Alex Monroe Jewellery was founded by its eponymous owner over 30 years ago after training at the Sir John Cass School of Art in London, launching his first collection in 1987. All of Monroeโs work is handmade in England from metals that are 60% recycled and 40% virgin, the virgin…
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Jun- 2019 -24 JuneAnalysis
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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