The Alkemistry adds three designers to jewellery brand curation

London-based fine jewellery and multi-brand store, The Alkemistry, has announced the addition of three designers to both its Covent Garden and online curation of fine jewellery brands.

Some 80 designs from the three brands will be launched to align with The Alkemistry’s own-brand range of personal luxury jewellery.

Available from £195 to £3,000, the collections represent The Alkemistry’s support for female-founded businesses, with each group established by women.

Poppy Finch was formed by Amanda He, and focuses on sustainable materials handcrafted in Vancouver such as recycled solid gold and ethically sourced precious gemstones.

A fine jewellery brand that utilises natural stones and pure materials, Ginette NY incorporates both “architectural inspiration” and “ideas of simplicity” in its creations.

Finally, Pamela Love is influenced by astronomy, astrology, alchemy, and American and Mexican silver traditions “steeped in American folklore”.

Kristie Gibbs, founder of The Alkemistry, said: “When welcoming new brands to our portfolio it is important we share the same philosophies, so are delighted to be working with these three new brands. 

“Each one encapsulates our brand values of female empowerment, sustainability and meaningful luxury.”