The Alkemistry
The Alkemistry is a modern luxury jewellery brand known for its feminine, spiritual aesthetic and emphasis on personalisation, wellness, and storytelling. With a curated in-house range and exclusive international designers, the brand has carved a niche in both online and boutique retail. Jewellery Focus covers The Alkemistry’s product launches, brand partnerships, retail strategy, and consumer engagement initiatives. Our reporting supports professionals tracking experiential retail, female-led brands, and evolving luxury trends in the UK jewellery market.
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Aug- 2023 -4 AugustRetailers
The Alkemistry launches new Boba collection
London-based fine jewellery brand, The Alkemistry, has just launched its new beaded Boba collection. The new range is inspired by the “Taiwanese craze”, Boba Tea. Designed and developed by its in-house female apprentices, the collection of bracelets, necklaces, anklets and earrings combine contrasting sized semi-precious gemstones and recycled 18ct gold.…
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May- 2023 -9 MayRetailers
The Alkemistry launches Suncatcher collection
London-based fine jewellery brand The Alkemistry has just launched its newest collection, Suncatcher, in line with the season. The earring-only collection features 27 fluid designs hand-made from 18ct recycled gold using a mix of brilliant and rose cut diamonds. The new collection is handmade by The Alkemistry’s team of female…
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Apr- 2022 -21 AprilRetailers
The Alkemistry launches The Auric Collection
London-based fine jewellery brand The Alkemistry is set to launch a new in-store experience and collection, The Auric collection. In what the brand called “the first of its kind”, customers can have their aura read, and afterwards, a personalised piece of jewellery will be created using their aura colours. The…
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Feb- 2022 -23 FebruaryRetailers
The Alkemistry hails UK expansion
The Alkemistry has announced it is set to expand its presence in the UK, following “triple digit e-commerce growth in 2020”. It has added a number of female founded brands to their product offering including fellow British brand, Dinny Hall and London centred Alice Van Cal. With a revenue growth…
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Nov- 2021 -12 NovemberRetailers
The Alkemistry launches ‘Crystal Apothecary’ pop-up at Selfridges London
London-based fine jewellery brand, The Alkemistry, is launching ‘The Alkemistry Crystal Apothecary’ pop-up in Selfridges London, on 1 November 2021. The pop-up will focus on the brand’s crystal collections, Cinta and Iqra, and shoppers will be able to explore The Alkemistry’s personalisation table where the team will be creating bespoke…
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Oct- 2021 -5 OctoberRetailers
The Alkemistry opens Harvey Nichols pop-up in Edinburgh
Jewellery brand The Alkemistry has announced the launch of a new pop-up within department store Harvey Nichols in Edinburgh. Customers will have the choice of designing a colourful bead bracelet, choosing their own woven silk and gold bracelet, or shopping from the newest ‘Love Letters’ range which features 18ct gold…
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Sep- 2021 -3 SeptemberRetailers
The Alkemistry to stock Gemfields limited edition pendants
The Alkemistry has announced that it has partnered with Gemfields to stock 100 limited edition ‘Jewel of Africa’ pendants. The pendant is crafted in the shape of the African continent and contains a 0.20 carat round Zambian emerald, 0.12 carat Mozambican ruby and a 0.12 carat sapphire all set in…
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Aug- 2021 -9 AugustDesigners
The Alkemistry adds three designers to jewellery brand curation
London-based fine jewellery and multi-brand store, The Alkemistry, has announced the addition of three designers to both its Covent Garden and online curation of fine jewellery brands. Some 80 designs from the three brands will be launched to align with The Alkemistry’s own-brand range of personal luxury jewellery. Available from…
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Apr- 2021 -16 AprilAppointments
The Alkemistry launches female apprenticeship scheme
The Alkemistry, an independent fine jeweller, has launched an apprentice training scheme for female jewellery designers. The year-long programme will provide apprentices with both practical skills and personal development to kick start their career in jewellery design. Three female employees have been selected for the scheme, which is intended to…
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Mar- 2021 -25 MarchProduct Launches
The Alkemistry launches luxury piercing package
The Alkemistry has introduced a new luxury piercing package entitled the ‘Minnie Package’, which aims to offer children aged seven to 16 a calming experience getting their ears pierced for the first time at its Floral Street flagship store for £55. Included in the package is a low sugar fruit…
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